You are ready to share your talent, your skills or your product with the world, NOW WHAT?
“Experience shows that, if one foresees from far away the designs to be undertaken, one can act with speed when the moment comes to execute them”Cardinal Richelieu 1585-1642
Plan, Plan & Plan. Creating a comprehensive plan will stop your to react emotionally and be in improvisation mode. Rigidity and over-planning are to anticipate crisis and bring clarity to your intentions & objectives. Improvisation leads to faking and ignoring the challenges at hand. A vague plan generates thoughtless actions which in turn damage your brand identity.
“As water has no constant form, there are in warfare no constant conditions.” Sun Tzu
Adapting to uncertainty & having alternatives are to muster your team and thoroughly specify responsibilities.
Research your market, the competition, analyze, set deadlines, milestones, coordinate and evaluate. Be rigorous in your end results still be flexible in the content.
“Do the right thing,…”, Sun Tzu
Do remember that an effective public relations plan is not about positive image more about sharing valuable information in the most creative and relevant ways. Authenticity, accuracy and reliability are your guiding lights to plan every step of the way.
“Those who do not use local guides are unable to obtain the advantages of the ground.” Sun Tzu
In the peer-to-peer culture, collaboration with influencers and journalists is important and crucial element of your plan. Partnering to create contents, having designated ambassadors and fathom solutions to better your community would be a powerful strategy.
A winning PR campaign knows its audience, has a concise and persuasive narrative, follows through the plan and is not distracted by outside factors. Be disciplined and communicate repeatedly your key messages. The golden rule for a plan to succeed is to keep the flow of communication with all involved.