RUIFIER founded by designer Rachel Shaw is a fashion and fine jewellery brand in the UK.

RUIFIER offers lines of jewellery and precious conflict-free stones exploring abstract ideas and visible reactions. RUIFIER London and RUIFIER Visage turn the wearer into storyteller of their own, many of the pieces can be adapted, interlocked or worn in different ways.

In September 2015, RUIFIER won a place in the British Fashion Council jewellery initiative, Rock Vault, curated by Stephen Webster MBE.  RUIFIER is stocked worldwide at exceptional stores including Bergdorf Goodman, Barney’s New York JP, Colette, Lane Crawford and Selfridge’s.  The designs have been worn by celebrities including Reese Witherspoon, Jessica Alba, Kristen Wiig, Emma Roberts and Sophie Turner and have been featured in the world’s leading fashion publications including Vogue, Harper’s Bazaar, Elle, Marie Claire and L’Officiel.

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