As Homo sapiens, we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on needs of its members, allows your brand to cultivate advocacy. All the same, the champions have the passion, are genuinely invested, have the power to trigger action and conviction to endorse your brand. As a result, their emotions are well received and the brand benefits from their credibility.
How to get your brand’s biggest fans on board?
Unequivocally, the important tool to make progress is knowledge. By providing them value-added incentives, you sow the seeds of reciprocity. Sharing tips, whether is core insights to help them solve their issues on community blogs or using social channels to improve their experience, will allow you to earn their support.
Creating a platform or events for networking helps individuals to boost their personal development or reach their professional goals. Webinars, mentorship programs or seminars are effective strategies to offer your audience. Attending an event or engaging in an online conversation, inspire new possibilities. Consequently, the inspiration propels individuals from indifference to choices. A person who enters an enthusiastic state has more self esteem and sets out on a productive cycle. Thereby, your efforts to organize such events or channels to expose great ideas or interaction with inspiring experts breed advocacy.
For your brand to succeed, you have to embrace and invest in building communities. Being sensitive towards the community concerns, issues and improving quality of life by implementing programs such as volunteerism or philanthropy nurture trust & loyalty.
The featured image is by Daphne Odjig, Canadian First Nations Artist, “Grandmother of First Nations Art”.