Are you looking for a present for someone you want never to forget you? Do you like to be radiant? Do you like to exaggerate your ensemble? Do you like to treat your beauty to pure luxury? Do you want to possess that effortless “look at me” aura? Then you must stop by Archives Toronto. The one stop destination to explore the whimsical, avant-garde & unique creations in fine jewellery and accessories. Artfully showcasing the fine collections with all white interiors and mouthwatering one of a kind accessories, you are in the glamour land.
Tell me about your beginnings in art and design: I am an architect by training and worked in the fashion design industry in Dubai & across Europe. In 2005, my fascination with gemstone, their healing power, my inner experiences and emotions propelled me to create my own line of fine jewellery.
What experience or situation compelled you to design jewellery: My childhood memories. Being the eldest, my grandmother gave me permission to ferret around her treasure trove, dress up and adorn myself with her diamond studded and precious stones fine jewellery. That was my fantasy land and those recollections fanned my inspiration.
What is your advice to a man buying his partner an anniversary gift: Choosing a piece with authentic design that can be passed down for generations will carve a special place in her/his heart. Fine jewellery made with passion, considering originality and craftsmanship should have greater importance to the monetary value of the stone or the weight of the gold.
And if you were to give one tip to a woman buying their partner a birthday gift: A watch is always a cool piece of jewellery, is stylish, has a functional use and tells the time.
Is jewellery an investment: Definitely fine jewellery is an investment. Designer pieces such as JAR have their own cult and unquestionably increase in value.
How does your showroom make life easier for busy fashionistas : We go through myriad of designers and pick the ones who are basically avant-garde, fashion forward with an edge. From boundless simplicity to divine complex designs, our selections are not only for early adopters who embrace the cutting edge aesthetics but also the romantics, the bohemians or the adventurers. The uncompromising novelty of our collections whether fine jewellery or accessories such as sunglasses, hats & bags have the “wow” factor. We offer what the trendsetters around the world are wearing. We have clients from New York, who used to travel to Europe to learn about the latest trend and add to their jewellery collection or accessories, now they are coming to us .
What is your favourite accessory: Definitely, a pair of earrings, I cannot go out without them.
Graduation season is coming up, any suggestions to parents and grand parents who are looking to buy a gift: A pair earrings by Delfina Delettrez, fourth generation Fendi and celebrated jewellery designer.
What genre of music inspire you: Rock, Stairway to Heaven is one of my favourite songs.
What is your idea for social responsibility: Environment is important to me, I strongly believe that we should buy quality rather than quantity. If we all use less, buy less we are helping mother earth. I love this quote: “I am not rich enough to buy cheap stuff”. Personally I am committed to recycling, cooking local, eating local. It is our responsibility to preserve our planet for future generations, and try to eliminate consumerism as much as we can. How? Well, try a minimalist wardrobe, which helps with “decision fatigue”, and invest in your accessories like sunglasses, hats, handbags & belts and jewellery. You can wear the same outfit over and over, it is about how you pull out looks. High quality accessories is one time investment that add personality & zip to your ensemble.
Are you involved in a charity? and why? Giving back goes hand in hand with my beliefs. It makes me feel good & my life meaningful. Many years ago, I’ve started a shelter for battered women and children in Iran and to this date gratefully is enabling many individuals to re-gain their integrity, self confidence and the ability for re-integration into society. Philanthropy is a connection with your community without it your spiritual self would be broken.
Which movie you would have liked to be the leading actor? Roman Holiday.
What is power? Love is power.
Who is your muse or style icon? Audrey Hepburn.
What is your favourite book? ” Through the narrow gate”, by Karen Armstrong. I’ve read few of her books and they all had a great impact on my spiritual awakening. Her views gave me a clarity that we are all part of one human family.
Among the politicians who would you like to play card with? Emmanuel Macron.
What is your “life Motto”? Do it with love and passion or don’t do it at all”.
What have you learnt from your kids? I have learnt that my capabilities are limitless because of my kids. I learnt when you love deeply, you are unstoppable. From the very first day they were born, I learnt about my strengths, my resilience and how to deal with my fears.