Why do you need a brand story:
Personal or corporate brand storytelling is about being remembered, motivating favourable action, engaging investors or changing perceptions. Simply, communicating your vision through a story allows your audience to be inspired, gain clarity and act with focus. For instance, in an investor relations meeting, by adapting your strategy to a story, you get rid of the complexity of the data which investors can surely find from other sources or lose focus during a presentation. The same applies in personal branding. Your audience will be motivated to engage and support your goal merely because you have made an impression and they will remember you. In whatever capacity, your brand story should remove inconsistency and unreliability.
How to improve your brand storytelling:
To get you started, pay attention to the 3 critical elements to create an effective story.
Message/story: Be wary of the decisive factors in particular the order of your narrative, predisposed outlook of your audience, the appeal and whether the account is clear vs suggested. Recognize the emotions of your audience so that you can organize the flow of your story. For instance in an hostile environment, an impartial approach by giving both sides of the issue encourages active listening. Or, if your goal is to change opinion, painting a rosy & speculative picture is boring and slanted. Yet, introducing antagonists specially dark emotions such as fear to more promising sentiments such as hope and compassion gets people behind you.
You: Your audience will start processing your message in view of the fact that you are knowledgeable, trustworthy, likable such as being a good listener or having a good sense of humour, your poise & neat appearance. Observance of these elements kindles change of perception. Be an expert, know your facts and avoid sluggish tempo when you talk.
Audience: Learn about their primary stance, explore whether they are motivated to accept, their intellectual capacity, their disposition and how much they feel confident about their capabilities. Providing that you are aiming to start an acceptance process and bring about action. People are more inclined to persuasion when the message is clear and intelligibly simple.
In order to stand out from the crowd, form an identity that helps your audience see your differentiation & your accurate point of view. For the most part, zoom in on the future, be clear as what lies ahead and describe your vision. Just like in stock market, people invest in future rather than in the past.