Your commitment to your natural talents, your learned skills and your intentions creates your personal branding statement. Specifically, you are responsible for aligning your intentions, and your strengths to communicate your brand. Your approach to craft a statement should not be to classify, state a job description or a goal, but what makes you memorable, solid and competent.
“In my opinion, a good personal brand shouldn’t be the goal; it should be a side-effect of having good goals and acting consistently.” Tim Ferriss
Your personal brand statement shouldn’t be more than two sentences. Start with your personal & professional attributes, make a list and then choose the ones that people recognize you for and more importantly you are able to deliver to the standard of expectations consistently.
Once you narrowed down your list, choose the ones that make you different, bring value to others and solve problems. Ask yourself questions like:
- In what way I am different from others?
- How my perspective in life brings about improvement?
- How do I perform differently compared to others?
- Why am I interesting to others?
- What experience do people feel when they meet me or work with me?
- How can I help others?
- What kind of activity engages me for a long time?
- Why people come to me for help?
- What makes me stay focused on a task?
- How do people introduce me?
Recognizing your unique value proposition, allows you to echo your promise. This commitment is your “unique selling proposition”. By leveraging your experiences, your values, your training and skills, you give a different colour to your brand. For the most part, your point of difference is your unique selling proposition. Therefore, developing a concise and clear narrative about your distinct reputation helps you to stand out.
To help you get started, here are few examples of personal brand statements of influencers , retrieved from twitter bios or other sources:
Michelle Obama: “Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.”
Oprah Winfrey: “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”
Chiara Ferragni: “Love fiercely (and don’t forget to stop along the way to take photos).”