How to connect with your online audience in 7 seconds? How do you bring about an emotive response in the cyber space? How the online surfers, viewers or fans will get to experience your feelings, your attributes by reading your “About” page? The moving pictures are the answer. Whether you are an executive, a consultant, an artist,… creating video bios will significantly prompt deep and meaningful bonding. Visuals with well structured script are memorable. You have control over the flow of information to illuminate professionalism, inspiration, empathy, creativity or any personal attributes that will assure a favourable connection.
“Your brand is a unique promise of value”. William Arruda
The essential elements in producing compelling video bios for your personal branding:
Script: Create a storyline that is relevant to your profession. Start with your brand attribute, the authentic quality that reveals your character and supports your intention & unique promise. An example might be that your brand is about helping others succeed as a consultant. Hence, that particular trait in your personal and work behaviour such as enthusiasm should be revealed in your script. Next employ your brand statement and weave a story that embodies your sensibilities, strengths and vulnerabilities. Account your experiences and challenges to toss in an intimate flavour to your content. Suppose you want to be regarded as an influencer, in that case you should give your perspective on a topic. For the most part, remember your written bio will list all your accomplishments however your visual motion should convincingly render abstract feelings apparent.
The audio: Choosing the right music and narrating your story should be in harmony with your images and your intent. Websites such as: AudioJungle or Freeplay Music allow you to choose the appropriate background music for your video. As for the voice-over, make sure that is clear. Your tone and pace should reinforce the emotions that correspond with important moments or ideas.
Last but not least, emerging technologies such as virtual reality, 360-degree video and augmented reality allow viewers to experience the adventure and visualize your work. These immersive ways enable you to create notable and emotionally vibrant stories.