Dazzling, radiant, appreciated, loved or inspired are among the many attributes & feelings that we all experience whether through our intimate relations to another or our relationship with ourselves. Over the course of centuries, people tried to appease Gods with gifts, a gesture of gratitude and honour or exchanged them when they met another tribe to build trust. Increasingly, many other celebrations expanded the gift-giving culture. However, at its core, the symbolic act is to honour someone or oneself for personality traits and achievements.
Gracefully, communicating the message of recognition based on deep affections and best wishes is not always easy. Still, explaining oneself with a single word that says it all, is pleasantly indulging.
The House of Spallanzani Jewels, founded in 1880, is the embodiment of that stylish and elegance admiration. A Milanese jewelry house with 130 years of savoir-faire and a portfolio of iconic designs, Spallanzani has successfully moved through modern times. Only You, the signature design of the house was inspired by Guido Spallanzani’s, (son of the founder) gift to his wife Rosabianca, a coded bracelet with the message – TSTQCA (Tu sei tutto quello che amo / you are all that I love).
Today, Gaia Spallanzani, at the helm of the family business, has taken the jewellery house to new heights. Inspired by the glamour deeply rooted in a desire to influence the power of belief, she captures the “Oomph” in the collections. With her vision and the craftsmanship of Italian finest artisans, the Spallanzani’s jewelry makes an exceptional gift.
Jupilings: How do you describe yourself-
GS: I am a positive person, very superstitious but also very determined. My brain never stops, and I am always looking for new ideas and inspirations. I can also define myself as a very active woman because I balance my work life and my family life… (I have three kids)
Jupilings: What are the principles in lifestyle that you want to manifest in Spallanzani brand-
GS: At Spallanzani, we represent quality, originality of the design, the pride from being made in Italy and also the history of our brand. It’s in our DNA. We are jewellers for 5 generations; we designed our most signature pieces from scratch. We were the innovators of the style (letter bracelets) that became popular in the fine jewelry in the 80’s.
Jupilings: What does elegant design mean to you-
GS: An elegant design to me means something that gives you an ‘allure’ but is timeless at the same time.
Jupilings: What does luxury mean to you-
GS: Luxury is something that is not for everybody. It is for a niche of clients.
Jupilings: What is the favourite aspect of your business-
GS: Creativity is what I love in my business and originality. We need shoes to walk, we need clothes to go out in, but we don’t need jewelry. Jewelry is a plus that makes you look beautiful, powerful, elegant, bold; it is like a cherry on top of the sundae. It is the “touche d’eclat” that makes you different and unique. I love that part of my business.
Jupilings: What is the hardest part of your business
GS: The hardest part of my business is sometimes what our client see the products but overlook the effort that has been employed through the process of making jewelry, especially in Italy. Nowadays, people see a product and buy a bag or a pair of shoes because of the price and the look, and they don’t care anymore about the quality. The clients want to work on consignment, and this kills the market. Gold has a price and so does good quality diamonds.
Jupilings: What kind of creative patterns, routines or rituals do you have-
GS: I don’t have any routines. I can wake up in the middle of the night and send info of an idea I had while sleeping to my team and when I go into work the next morning (if I don’t do it I will forget it), we brainstorm to create one of a kind pieces. I also decide on a theme, we research for all the info, symbols, icons linked to that idea. Alternatively, I also look at our old designs, and from one single piece, I imagine a full collection.
Jupilings: Best piece of advice you’ve been given-
GS: The best piece of advice I have been given is for sure: “you are a good seller only when you will be able to sell your pieces”. It is difficult to sell your pieces, your designs as there is always this limit when you don’t know if people will like it or not and worst if the will tell you or not, so I consider it very difficult, but this is something I am working on it.
Jupilings: What’s one branding lesson you’ve learned in your career and ventures-
GS: For our branding, we pride ourselves on our individuality that brings our clients one of a kind, luxurious pieces. As I’ve been handed down this company through my family, I want to represent Spallanzani as not just another jewelry company. To me, Spallanzani is like no other Jewellery House, and we show this pride through our products by using only the best stones, gold and designs.
Jupilings: How do you deal with setbacks-
GS: A moto that inspires me is ”When there is a problem there is a solution,” so I do all my superstitious routines and then I try to figure out a solution.
Jupilings: Who inspires you and why-
GS: Who inspires me? I keep thinking of my mother and grandmother. Beautiful, elegant, classy, active and such a determined women, but also very funny.
Jupilings: What does it mean to be a woman today-
GS: A woman in today world does everything. She works, she manages the family, the kids, the house, she organizes the holidays and also the day to day. For me, women are SUPERWOMAN today. I am impressed every day by all a woman can truly handle.
Jupilings: Which movie you would have liked to be the leading actor-
GS: I would have loved to be the leading actor of so many movies….above all the movies from the 50’s and 60’s. Sabrina, Breakfast at Tiffany’s, Vacanze Romane...I love Audrey Hepburn she was so classy, natural elegance… so I think I would have loved to be her in one of her movies, but another movie I keep remembering is Sliding Doors with ‘Gwyneth Paltrow.’ This movie explains very well what I firmly think as another motto of mine: “That what has to happen at the end will happen.”
Jupilings: What is your life motto-
GS: I do have many mottos, one of my favorites would be: “where there is a problem there is a solution and make it happen.”