Alleviating fear of change and playing on what-if scenarios is what makes a great strategist. People change, realities change, perspectives change, preferences change, as Heraclitus famously said: “The only thing that is constant is the change.”
Visionaries don’t hold anything sacred. Indeed, they don’t classify concepts, people, or circumstances into bad or good files but look into the future and are torchbearers of progress without any sense of entitlement.
Great strategists live in the future; they consume, learn, and extract the essential to recognize the change wave. They assimilate the latest news across many industries that influence people’s social, financial interests, and behaviors. They can notice complicated cultural shifts and simplify the concepts. A good strategist builds a compelling narrative and generates excitement. Their rhetoric is founded in adaptation, remodeling, reshaping, a metamorphosis only what the future will look like.
Adopting this mindset is the most critical step in being a brilliant strategist. Develop the attitude; solutions will materialize.
How do you habituate this constructive view?
1- Observe cultural transformation. For example, the institutions are no longer the authority. The emergence of peer to peer transactions in the financial industry to self-help and pursuit of individuality is the wave of change that will significantly affect the future.
2- Forget what has been and look into desirable possibilities. Ask yourself, what is my strongest point or the foundation of my brand that can solve many problems? Once identified, the additional assumptions will be removed and deliberately; our choices guide us to solutions reaching the desired possibility.
3- Observe actions. As our common truth changes, people’s attention and desires change. Pay attention to how people are spending their time and money. Building your thinking process around your observations leads to an effective strategy.
4- Develop a daily routine and incorporate technology resources for efficiency and an increase in productivity. Subscribe to daily analysis of your line of interests. Look into sub-culture news and controversial ideas that are infiltrating the mainstream conversation. Connect with people to share and gain different views and perspectives. Visit museums and galleries, follow influencers. As for efficiency, use apps to stream your social media, explore, and receive real-time news headlines.
On a final note, brushing past fixed ideas, listening attentively with an ability to understand and re-imagine the world are the keys to becoming a great strategist.
Featured image: by Meryl McMaster, a Canadian photographer whose best-known work explores her Indigenous heritage.