Framing the attributes of your brand to appeal to different audiences is tricky. Since to clarify a complex concept intelligently and to craft a message that is concise and renders an unchallenging perception in the mind of the recipient is a delicate process. Simplifying your brand identity fused with your brand personality and expanding on the … More Is Your Brand Message Engaging and Irresistible?
As Homo sapiens, we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on … More Create a Community – Grow Loyalty