Communicate – Inspirational Hub

Is Your Brand Message Engaging and Irresistible?

Framing the attributes of your brand to appeal to different audiences is tricky. Since to clarify a complex concept intelligently and to craft a message that is concise and renders an unchallenging perception in the mind of the recipient is a delicate process. Simplifying your brand identity fused with your brand personality and expanding on the narrative for the most significant impact can take various forms. The logo, tagline, Ad slogan, video Ad…, play an instrumental part to gain distinction. That being so, crafting a straightforward message to understand and compelling to remember is not enough. You should breathe life into your statement.

At first, let’s look at the fundamental elements of constructing a brand message:

Clarity: What you do; what are your key benefits
Underline notable brand feature
Recognizable
Supports your unique value

Once the statement is developed, infuse informative, desirable and plausible storylines to expand on your promise. For instance Royal Bank of Canada’s advertising campaign called “Someday” portrays the financial institution as the perfect partner that can support our aspirations. The initiation underlined the achievements and disappointments of Canadians in pursuit of their goals and dreams. The campaign touched on “Making someday happen in the community,” the “RBC Home Someday Contest,” (a chance to win $ 25,000 to renovate by submitting a self-made video of your request), to producing television and social media commercials. Progressively, the campaign evolved into more emotive and documentary style to support their position.

Also, their recent campaign “RBC Future Launch” supports their brand position to empower Canadian youth for future jobs. The significant investment in this social cause is to inquire about the issues and create solutions by engaging public and private sectors to prepare youth for the future of work. Again a powerful connection to their brand message, promise, and position that provokes action.

Stories are how we connect with each other. Expanding on your brand message with convincing and credible narratives, raises the energy of your brand and transforms words to dynamic experience.

Featured image by National Geography

Create a Community – Grow Loyalty

As Homo sapiens, we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on needs of its members, allows your brand to cultivate advocacy. All the same, the champions have the passion, are genuinely invested, have the power to trigger action and conviction to endorse your brand. As a result, their emotions are well received and the brand benefits from their credibility.

How to get your brand’s biggest fans on board?

Unequivocally, the important tool to make progress is knowledge. By providing them value-added incentives, you sow the seeds of reciprocity. Sharing tips, whether is core insights to help them solve their issues on community blogs or using social channels to improve their experience, will allow you to earn their support.

Creating a platform or events for networking helps individuals to boost their personal development or reach their professional goals. Webinars, mentorship programs or seminars are effective strategies to offer your audience. Attending an event or engaging in an online conversation, inspire new possibilities. Consequently, the inspiration propels individuals from indifference to choices. A person who enters an enthusiastic state has more self esteem and sets out on a productive cycle. Thereby, your efforts to organize such events or channels to expose great ideas or interaction with inspiring experts breed advocacy.

For your brand to succeed, you have to embrace and invest in building communities. Being sensitive towards the community concerns, issues and improving quality of life by implementing programs such as volunteerism or philanthropy nurture trust & loyalty.

The featured image is by Daphne Odjig, Canadian First Nations Artist, “Grandmother of First Nations Art”.

Five tips: For an Effective Awareness Campaign

How to run an effective awareness campaign? Regardless of the industry, your message whether rewarding or penalizing is to motivate your audience. The overarching goal of your communication strategy from achieving a social mission to other ends of the spectrum increasing investor’s wealth depends on your narrative.

From Prehistoric caveman to present day, we all need to connect, entertain or educate through storytelling. True, the means to disseminate stories have evolved and we have many options to connect with our audience, thanks to technology advances. However, the essential element of your story is to bind your vision to the expectations, emotions or aspirations of your listeners.

Here are 5 tactics to incorporate into your storytelling initiatives:

Clearly define the problem, the resolution and recognize the style suitable to unify the audience’s mind. Whether you are gushing hope or change, meaningful and authoritative communication will mobilize support.

Convey your story in a non-linear way to prevent passive consumption. By creating a coordinated multi-media narrative, you nudge your audience to share enthusiastically. Tying up your content across multiple platforms reinforces your message and the story takes a life of its own.

Repetition is effective because that it sways attitudes and fuels engagement. Delivering key messages in different context and multiple times, granted, will be received, will become familiar and gain traction.

Show people the roadmap or specify a timeline whether to prompt a one time action or spur a change in sentiment/preference.

Create a conceivable image and allow the audience to experience and exceed their expectations instead of introducing a Utopia leading to disappointment.

The manner you communicate your story is of the utmost importance. Creating a powerful narrative by producing a video, use of imagery combined with music amplifies key messages, persuades and makes it memorable to your consumers.