Category: Community

Stories & Interviews

Civic Tourism – El Campo de Cebada

Travel is about transformation, a catalyst to make sense of people’s behaviour and observe the challenges and beauties of our planet. Visiting museums, sightseeing in a double decker bus or tasting the authentic dishes are experiences that we all strive to accomplish when we are travelling. However, our curiosity to get wind of the meaning of life for locals is indulged when we visit the ugly or the unpleasant still the charismatic neighbourhoods. Exploring the local slums & the stomping grounds, cast light on motives that influence political, social or cultural movement that spawn in a community.

El Campo de Cebada, in La Latina quarter, Madrid, is one of those local hangouts, with graffitis, musicians, plays and wave of people moving in and out. It was a sport centre that has been demolished and now is a temporary community space por y para los vecinos – for and by the neighbours”, until the funding for new centre is raised. The confined space is about self expression, camaraderie and joy. The sense of belonging fused with personal identity is in the air, ranging from group of youth playing cards to dancing or music lovers sitting on a rusted chairs to enjoy the local artist to different groups of individuals with different backgrounds drinking, reading or relaxing. They are all merged in this rugged yet vibrant space to enjoy life.

 

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The wisdom to engage the community to solve the collective challenges, foster creative learning and allow the abstract feelings of subjectivity rise between the inhabitants and the street performers and musicians, underlies the purpose of this space.

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It made me wonder whether creating community spaces where the neighbours contribute to its development as a mean of dialogue and healthy activism can encourage respect, responsibility and compassion among the inhabitants?

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Create a Community – Grow Loyalty

As Homo sapiens we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on needs of its members, allows your brand to cultivate advocacy. All the same, the champions have the passion, are genuinely invested, have the power to trigger action and conviction to endorse your brand.  As the result, their emotions are well received and the brand benefits from their credibility.

How to get your brand’s biggest fans on board?

Unequivocally, the most important tool to make progress is knowledge. By providing them value-added incentives, you sow the seeds of reciprocity. Sharing tips, whether is core insights to help them solve their issues on community blogs or using social channels to improve their experience, will allow you to earn their support.

Creating a platform or events for networking helps individuals to boost their personal development or reach their professional goals. Webinars, mentorship programs or seminars are effective strategies to offer your audience. Attending an event or engaging in an online conversation, inspire new possibilities. Consequently, the inspiration propels individuals from indifference to choices. A person who enters an enthusiastic state has more self esteem and sets out on a productive cycle.  Thereby, your efforts to organize such events or channels to expose great ideas or interaction with inspiring experts breed advocacy.

In order for your brand to succeed, you have to embrace and invest in building communities. Being sensitive towards the community concerns,  issues and improving quality of life by implementing programs such as volunteerism or philanthropy nurture trust & loyalty.

The featured image is by Daphne Odjig, Canadian First Nations Artist, “Grandmother of First Nations Art”