Category: Events

Everything you want to know about event management: flowers, catering, seminars, conferences, weddings, birthdays, launch parties, etiquettes & Interviews.

How to Brand Your Event?

In it’s many forms,  an event is a powerful tool to inspire loyalty, to attract new audiences, to engage, or to start a movement. Harnessing the enormous potential of events, requires a cohesive approach to create a “real brand experience”. Without doubt, a winning strategy if meticulously planned and implemented.

Whether you are hosting a global or local event, the key to a favourable outcome is to fuse the brand proposition to the experiences that your audience care about.  In other words, evoking sound and emotional responses, happens when the brand promise is tangible through all the aspects of the event.

Meet the audience expectations and needs

Before spending time planning for your event, make sure that your have interested audience. Think like an attendee and identify their reasons and their core needs. Exploring their interests, allows you to tailor your event and ensures that their expectations are inline with your goal. Questions to consider:

Why I need to attend?

What I want to get out of this event?

What kind of format I prefer?

Define your Goal

Ask yourself: What is it that you want to accomplish? Regardless of the event’s type, you should be clear about your goal.

Craft a tagline for your event

It is challenging to communicate in few words your brand promise that differentiates your event. However, following a framework to answer the questions in the brand pyramid, allows you to plan an unforgettable experience.


brand pyramid

A vey good example is TED Talks. The non-profit foundation is a global community that provides a platform to exchange ideas, usually in the form of short conferences and distributes through video streaming. Their goal is to spread great ideas. Their videos are educational, inspiring, motivational, funny and give advice. Hence, their tagline is “Ideas worth spreading”.

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Define your brand identity

Make sure that your branded event elements are consistent and recognizable:

  • Logo
  • Fonts
  • Colour palette
  • Visuals
  • Tone of voice

Remember persuading people to attend your event is about resolving problems, emphasizing on the benefits, powering a trademark by tapping into the five senses. Manage these essentials to create a must attend event.





The Artistry of French Food – Interview with Chantal Véchambre

“The easiest way to win the hearts and the minds is through food”. 

 The French gastronomical delights are a rewarding experience that embrace elegance.  Hospitality “à la Française”, with the mouth-watering timeless sauces and creatively mixed ingredients to concoct memorable dishes, is the nonpareil decision on many occasions. The savoury indulgence of french culinary nourishes relationships, fosters interactions, builds cooperation and fuels the aesthetics of your event.

We met with Parisian Chef, Chantal Véchambre in Toronto to learn about her style in creating the elegant french cuisine.

What is your story: My story is all about a Parisian lady chef in Toronto… without a restaurant.


What qualities should a chef have apart from cooking skills: Curiosity, openmind, planification, organization, kindness towards employees.

Your “one” super power quality as a chef: Knowledge of French classic cooking skills.

Do you have a golden rule in your kitchen: No interruption and I’m referring specially to individuals who just drop by without making appointments. Certain preparations require full concentration, plus, I prefer to work in isolation and have the luxury of mental planning without disruption.

How do you choose your suppliers:  Well it depends on dishes and the budget, a good balance of quality and cost. I always assess the delivery commitment in selecting my suppliers.

What elements you consider aesthetically to create harmony and balance in your menu: Color, density & ingredients.

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Do you ever propose your clients “service en confusion”? If yes when and why? I think you are referring  to the « ambigu » which was very popular among the French aristocracy in the 18th century. It was a manner of setting the feasting table, sort of buffet style,  in the days of yore. Certainly, a regal feast arrangement is splendid, still personally I prefer butler style bouchées serving or stations with chaffing dishes with a server to help guests…. as buffets turn to a mess and a waste of food.

Screen Shot 2017-06-07 at 10.48.36 PM3 tips for serving lunch at a conference: Light, quick and easy to eat & visually appealing.

3 tips to impress your guests for wedding menus?  French touch, classic recipe, sophisticated presentation.

What kind of dishes you suggest to create connection and spark conversation? An old fashioned recipe from French country culinary heritage.

One secret of French Haute cuisine: The sauces.

Your take on: “Culinary diplomacy” examines how food can be used as a tool to promote relationship-building, cooperation, and peace: When the stomach is filled and the brain is satisfied, we can talk easely about peace!

World leaders who you like to host and cook for in your kitchen while discussing exchange of ideas: Pape François, Obama, Dalai Lama, Queen Elizabeth and now Macron of course.

What is you favourite “saying”, “quote”, “idiom” with food? : En avoir plein l’assiette (have our plate full): to have a lot to do (and not need more !)

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As a host of private dinner how do we choose our desert menu: savoury?Sweet?Sweet, a desert is always sweet!

Is it completely inept and far from french etiquette to serve cheese platter prior to serving dinner?

Screen Shot 2017-06-07 at 10.47.34 PMCheese platter charges the palate before the dinner, and fills the stomach as well.

Your favourite dessert: many…. Creme Caramel, Bavarois, Opera, NY Cheese Cake….

3 French table etiquettes: 

  • guests to be served at the same time for a dish
  • no cell phone
  • no food and beverage in the mouth at the same time (yikes)
  • use the knife to cut and not the side of the fork
  •  both hands on the table

What is your favourite movie that features great gastronomy or food : Many, les saveurs du Palais, le Festin de Babette, Ratatouille, Julie & Julia.

Your life Motto: Teach your kids to cook!

Visit Chantal Véchambre websites to learn more about her catering services.