Category: LifeStyle

Featuring LifeStyle News, Reviews, Tips & Trends.

Modern Luxury – Trends in Branding

The new modern luxury roars freedom, flexibility, and eccentricity.  The collaboration of stylish streetwear with luxury brands, genderless approach, quirky brand images and the flair of uniqueness rattles the traditions.  As our planet moves towards positive partnerships and collaborative sentiments to create flourishing communities, the luxury style is powered by acceptance, inclusion, affiliation, and sustainability.

Gucci - The new men’s Tailoring campaign features Dapper Dan, the Harlem couturier renowned for the custom designs he created for celebrities, athletes and hip-hop artists in the 80s and early 90s.
Gucci – The new men’s Tailoring campaign features Dapper Dan, the Harlem couturier renowned for the custom designs he created for celebrities, athletes and hip-hop artists in the 80s and early 90s.

Undeniably the luxury lifestyle is being emblazoned by street art & fashion, sportswear brands, social and political uncertainties, technology and personal sentiments.  The acceptance of this cultural shift, influenced by emerging designers that have been brought up by the influence of Hip Hop and Rap culture and conspicuously merge authenticity with creativity is apparent throughout luxury brands. At the same time, the majority of growth in this particular market is driven by the change in wealth distribution and the shift in consumption of luxury goods by affluent millennials.  As for the luxury industry, it’s attempt to be relevant and represent this mindset demands adventurous creativity and savvy business approach.

F is for... Campaign:  Six super street legends, got together and wrote the word FUTURE in six different languages inside a giant yellow ring. To spread a mega positive vibe across Rome and beyond, breaking all barriers for a fearless future for all the freaks around! Image by Frendi
F is for… Campaign: Six super street legends, got together and wrote the word FUTURE in six different languages inside a giant yellow ring. To spread a mega positive vibe across Rome and beyond, breaking all barriers for a fearless future for all the freaks around! Image by Frendi

The zeitgeist of our times values unexpected collaborations and distance itself from flying solo. This particular trend has been successful to motivate the affluent millennials.  To engage and consume the intangible image created by luxury life and style is about seduction to the extent that the sense of belonging and acceptance in this particular community is not an option but essential. This idea might appear two-dimensional; however, the underpinning notion of blurring the hierarchy lines between different brands in its way is the language of progress and social inclusion. Distancing from the old styles and introducing fresh attitudes bring brand awareness to a diverse audience.

In 2017, Louis Vuitton’s collaboration with Supreme is undeniably an endorsement of inclusion. Supreme has all the elements of a valuable affiliation due to it’s young demographic, genderless designs and limited editions.  Consumers from different realms of taste, behaviours and dress codes where brought together by their shared interest in fashion honouring their differences.  Together the two brands created a tribal affiliation and an exclusivity hype resulting in a sold-out experience.

Supreme X Louis Vuitton Fall/Winter 2017
Supreme X Louis Vuitton Fall/Winter 2017

Another good example is the collaboration between the luxury fashion house Gucci and Spanish artist Ignasi Monreal. For the past few years, Gucci has appealed and secured an affiliation to millennials thanks to their design evolution and remarkable online presence. Their narrative illustrates mythical and surreal universes and underlines quality and uniqueness of their brand.  The combination is Super Cool!

Screen Shot 2018-05-14 at 2.43.26 PMScreen Shot 2018-05-14 at 2.42.13 PMScreen Shot 2018-05-14 at 2.43.48 PM

Having social-conscious values and adopting responsible environmental practices add the desirability quality to the luxury brands. They need to take a principled stand to gain favour among the millennials, the growing segment of the premium consumer market. Cultural diversity, labor practices, philanthropy or environmentally conscious lifestyles foster respect among the customers.

For instance, delving into luxury hotels, the ultra-exclusive Nekupe Sporting Resort & Retreat, built by the American Nicaragua Fund, is an innovative way that offers high-end luxury experience. The ANF, founded by Alfredo and Theresa Pellas, a wealthy family that believes in creating opportunities, self-sufficiency, and dignity for the poorest sectors of the population through the partnership model. They have reforested their 1,300 acres by planting more than 14,000 trees, hoping to restore natural habitat, increase local employment and their income. The ANF has contributed to well being of villages by building homes, creating access to health care, education and water management solutions. An Eco-Friendly resort that offers luxury experience with a clear conscious.

 

Nekupe Resort
Nekupe Resort

 

Screen Shot 2018-05-14 at 1.21.30 PMScreen Shot 2018-05-14 at 1.22.47 PM

 

Last but not least, enabling consumers to live a lifestyle true to themselves and being responsible towards community are the pillars of a brand’s authenticity.  Successful representation of the authentic perception of your core values to technology savvy consumers involves meaningful digital narratives as well as offering instant gratification through mobile and e-commerce.

 

How to Create Your Ideal Lifestyle

Believe in your heart that you’re meant to live a life full of passion, purpose, magic and miracles.”

Living your ideal lifestyle involves how you feed your personality traits and tendencies. Are you nurturing your positive disposition in life or shifting towards negativity? What are your world-views or how do you perceive your self-image? Prior to answering these questions, we must understand that there is a clear distinction between our responses to certain situation which will dictate our moods or emotions and our dispositional affect. Which translates into personality traits. Bear in mind that the intensity of our emotions is directly related to our mentality.

Ulysse Nardine
Ulysse Nardine

Individuals who have tendencies towards positive attitudes are innovative and creative. They will make better decisions in dealing with important situations or negotiate in a cooperative state of mind. Having an optimistic view is not to be mindless of dangers or uncertainties but to plan efficiently and be willing to be flexible in one’s activities.

Bathke Bespoke
Bathke Bespoke

There is no influence like the influence of habit

The energy you inject into your mental focus steer your direction in life. To increase the likelihood of achieving your goals, you need to squash the unproductive thoughts and habits. By practicing awareness you can catch the negativity monster and toss it out of your mind. Figuratively speaking create an image of the unwanted thought as the most despicable entity and breathe it out of your system. Or as once a spiritual Master in a Buddhist Temple advised, close your eyes, imagine a divine or a peaceful source that generates red light unto you. Inhale the light through your nose deep into your being and exhale the black smoke out of your mouth. Repeat nine times and then change the colour of the red light to an angelic hue while you continue your breathing exercise.

NEW CONTINENTAL GT - Bentley Motors
NEW CONTINENTAL GT – Bentley Motors

Replacing habits that impede your progress towards your desired lifestyle can be replaced by vibrant and useful traits. Reminding yourself about the purpose of your endeavour, breaking down the general statement of change in patterns of behaviour to specific and practical actions or conducts, strengthens your efforts to reach your goals.

Italian artist Millo Mural Painting
Italian artist Millo Mural Painting

The Universe is change, our life is what our thoughts make it. Marcus Aurelius

Ultimate Boardroom in the Sky - Boeing (AV Planners)
Ultimate Boardroom in the Sky – Boeing (AV Planners)

An architect has a vision and a goal. He investigates, sketches, designs, includes details, develops, considers support team and tools, administers and observes the process to completion. Just like an architect, our abstract or concrete hopes and lifestyle are attainable if we consciously attract what we want and positively take part in polishing our behaviours to shine.

Ultimately,  progress and self-development is never-ending and that is why life is worth living in Style!

IMG_5494

Dolceacqua – A medieval village in Italian Riviera

Following the trail of Claude Monet, the picturesque village of Dolceacqua, at the bottom of Nervia Valley, in the Italian region of Liguria is an expressive sight.

IMG_5692

Dolceacqua’s iconic stone footbridge that arches over the Nervia river, dubbed by the master of impressionist, Claude Monet ” jewel of lightness” and the Doria Castle depicted in 1884 is the birth place of powerful Doria Clan who were lord of Genoa in 16th and 17th century. The castle is in ruins however at the top, the restoration has allowed an area for festivals and plays with a panoramic view of the spontaneous nature of Liguria.

IMG_5683

The cobblestone walkways and alleys with twists and loops, the artist shops and the adorable restaurants all air medieval romance and characterize the gentility of the knights of the round table. Among the eateries, “Casa e Bottega”, accentuates the essence of Dolceacqua charm and marvellous cuisine.

IMG_5682IMG_5688IMG_5684

The primary economic activities of the region are olives, production of roses, mimosas, brooms and local speciality wine called “Rossesse”. The wine grape is aromatic and garrigue flavoured, suggesting bushy, wild and fragrant plants.

With every old town and city, there is a story and the legend of Dolceacqua is about women’s emancipation. The tragic love story of Lucrezia and Basso, two lovers who fought against the “Jus Primae Noctis”, which means the newlywed bride should spend her wedding night with the lord of the region.  The story recounts that while Lucrezia and Basso were celebrating their secret marriage, the Marquise’s guards kidnaped her to perform her duty. However, she refused and was imprisoned and left to die in the dungeons of the castle. Basso broke in the castle and forced the Marquis to abolish the law with a knife at his throat. The residents of Dolceacqua celebrate this victory with a sweet pastry called “Michetta” accompanied by “Rossesse di Dolceacqua” wine.

Screen Shot 2017-08-22 at 4.21.40 PM

 

IMG_5691

Teresa Carles – Vegetarian’s Delight

“Eat better, be happier, live longer” 

teresa carles slogan 

Vacations are about having fun and new experiences. The opportunity to explore new ways of life, fresh outlooks and experimenting novel or authentic dishes. Still, tasty healthy meals can be tossed in to this solid time of gourmandism.

Next time you are in Barcelona, treat yourself to Teressa Carles nutritious foods and drinks. With 35 years of experience and author of  several cook books, talented Teresa Carles was influenced by Catalan cuisine and healthy eating.

IMG_5152

She offers variety of tasty and healthy vegetarian plates in “teresa carles” restaurant, a great value for the price in a comfortable setting, as well as in a flexitarian place called “Flax & Kale”.

IMG_5153

The TC’s kale salad, with cherry tomatoes, avocado, mixed sprouts and nori seaweed with their special lime dressing; aubergine cake and seitan burger are highly recommended.

Screen Shot 2017-08-14 at 3.48.16 PM

They also provide nourishing cold pressed juices, smoothies and wellness elixir shots. The brand has also created a healthy fast food restaurant called “Stairway to Health”. A blend of juice bar and healthy eatery, where you can have tacos, burgers, soups and gluten-free bakery.

The “teresa carles” vegetarian restaurant is located in downtown Barcelona, El Raval. A spirited neighbourhood with a dynamic nightlife where you can delight in transcendent activities.

 

Teresa Carles add: 
Jovellanos, 2 | Pelai – Tallers08001 Barcelona, Spain
+34 933 17 18 29

 

Foundrae Jewellery

 

Sharing your story and aspirations in a liberating still subtle manner makes it remarkebly mysterious and charming. Seeking inner peace, being gritty, empowered or optimistic are sentiments unveiled through Foundrae jewellery.

foundrae-image

Brilliant symbolic creations by Foundrae eliminate boredom. Your personal signature becomes more authentic and powerful in favour of spirituality and imagination.

foundrae-ring
Protection Cigar Band  Foundrae

Foundrae crafts gives you free rein to create a common language to share your senses and views with an underlying message. Beth Bugdaycay (Creative Director at Foundrae) collections protect you from unnecessary negativity and weaves your inner strength to your consciousness.

foundrae-my-story
Story Collection      Foundrae

RUIFIER London

RUIFIER founded by designer Rachel Shaw is a fashion and fine jewellery brand in UK.

RUIFIER offers lines of jewellery and precious conflict-free stones exploring abstract ideas and visible reactions. RUIFIER London and RUIFIER Visage turns the wearer into storyteller of their own, many of the pieces can be adapted, interlocked or worn in different ways.

In September 2015, RUIFIER won a place in the British Fashion Council jewellery initiative, Rock Vault, curated by Stephen Webster MBE.  RUIFIER is stocked worldwide at exceptional stores including Bergdorf Goodman, Barney’s New York JP, Colette, Lane Crawford and Selfridge’s.  The designs have been worn by celebrities including Reese Witherspoon, Jessica Alba, Kristen Wiig, Emma Roberts and Sophie Turner and have been featured in the world’s leading fashion publications including Vogue, Harper’s Bazaar, Elle, Marie Claire and L’Officiel.

This slideshow requires JavaScript.

Golden Concept – Luxury Brand

No matter where we live our relationship with our mobile phones is exceedingly special, vital and entertaining. We connect, communicate, set boundaries, protect all the same we carry them all day. Whether mobiles are necessity or luxury, they become a tool for self-expression and we accessorize it to match our life style and personality. Naturally luxury is not an heirloom rather about your own. Our choices for luxury are about our state of mind and ripple the attractive traits like intelligence, ambition and power.

The Swedish luxury brand, Golden Concept offers personalized stylish accessories to celebrate your achievements and special occasions. GC’s awesome craftsmanship is a pleasing experience of self-expression and brings out all the components of elegance. The beauty of style is accentuated with gold or natural leather and the image of uniqueness is embodied in the composition.  They relate to the strong emotions elicited from impressive accomplishments or honouring that special person or an event.

This slideshow requires JavaScript.