Imagine the beauty & the emotional connection to your fine jewellery is supported by conflict-free, fair labour and authenticity. Imagine that, one day, with a click on your cell-phone you can trace from it’s inception to production, the history or the past ownerships. One of the biggest challenges of fine jewellery specifically the diamond industry is the convincing fakes, the swags and the misleading claims.
Resolving these issues requires integration of innovative solutions into the trade such as Blockchain Technology. The transparency and the verification systems provided by this technology, corroborate trust and significantly reduce frauds whether in insurance realm or counterfeits. By creating immutable records to track and protect the valuable goods through Blockchain Technology, manufacturers and brands set the seal on the authenticity & ethical trade. Ultimately creating a progressive world where everyone is a winner.
The disruptive technology promotes socially fair transactions, prevents compromising reputation, and establishes personal connections between the customer and the brand. The industry is warming up, leveraging Blockchain Technology to generate value for it’s customers and reduce costs. One of the technology companies, offering solutions underpinned with Blockchain Technology for diamond industry is Everledger. A global start-up creating thumbprints across the supply chain pipeline to protect the ownership, authenticity, reputations and the challenges that bear a heavy cost not only for the owners, insurers, but to all parties involved.
Industry leaders such as Debeers are also investing in new platforms supported by Blockchain Technology to create highly secure database to record the activities throughout the supply chain while making sure that the sensitive data will remain between parties involved in the transaction. Thanks to Blockchain Technology, the ownership joy of DeBeers refined collections is largely expanded.
“In 1899, a British artillery officer got dozens of OMEGA prior to his departure to Africa. He witnessed first hand the physical endurance of the watches in extreme cold and heat with continuous strong rains and sandstorms (from OMEGA website)”.
Their watch worn at the back of the hand adorned with diamonds and rubies in 1929 to innovative watchmaking are the bedrock of OMEGA’s heritage. The prestigious Swiss watchmaker OMEGA is celebrated for ingenuity in sports timekeeping, the choice of 007 that extricated him numerous times throughout his battles with evils of the world, and notably the OMEGA‘s advocacy on behalf of worthy organizations.
OMEGA‘s partnership with Viva Rio, a non-profit organization that fosters a culture of peace and social inclusion in Brazil is a remarkable undertaking. They support 12 “Social Action” projects to engage, motivate and educate local community by refurbishing, creating workshops or providing the necessary equipments for youth apprentice centres. Thanks to these workshops, the centres train young generation become community correspondents to shed light on complications and difficult situation that their communities such as favelas live through. Enabling an understanding of helpless situation of young immigrant community of Rio to ease the integration. Expanding after school support and creating a multi media hub to equip and nurture young entrepreneurs.
A portion of the proceeds from the Seamaster Planet Ocean 600M help fund conservation projects in Indonesia. GoodPlanet Foundation and OMEGA launched a “Time for Planet” a three-year projects to regenerate the ecosystem and bring awareness of challenges the local population face to maintain their natural habitat. The projects focus on restoring the mangroves and preservation of seagrass through participation of local communities. The mangroves are shields between the land and the sea, prevent soil erosion and are the breeding grounds for several marine organisms. Hence, the economic repercussions are significant. The seagrass, the “hotspot” providing habitat for key species and vital to maintain ecosystem functions like flood protection are crucial to prosperity of Indonesian coastal communities.
Besides donating a portion of De Ville Prestige Orbis to Orbis International and its Flying Eye Hospital to help restore a child’s sight, OMEGA’s partnership with Solar Impulse Project whose team proudly orbited the globe in an airplane powered only by the sun are unsurpassed legacy by OMEGA the Swiss watchmaker.