The Art of Afsoon

How to peacefully tackle and question the ideologies, values, and happenings of the 21st century? The disagreements, the conflicts, the foolishness yet the ever-present of innocence and divine are the prismatic reflections in the artwork of Afsoon, a renowned Iranian born,  London-based artist. Her assemblage tells the story of individuals who bare open the vulnerabilities of humanity such as her collection of poets. At the same time, she shed lights to paradoxes of war and allegorical beliefs of our times in an imaginative and whimsical manner.

Poets in Heaven Series - by Afsoon
Poets in Heaven Series – by Afsoon
War Carpets - by Afsoon
War Carpets – by Afsoon

Afsoon explores complexities of our world and takes us a step forward to examine perceptions and tenets. Similar to our pure ideals of love, the original sin, transformation of Adam & Eve, the defiant celebrities to earthlings, or the schisms of feminine experience. Still, hope is in existence. A firm believer of a fairytale, she constructs narratives, she remembers, she solves, and she implies survival of not only the fittest but the one that still believes in humanity.

Adam & Eve - By Afsoon
Adam & Eve – By Afsoon

She makes use of linocut, photography, watercolour, collage, and etching for her multilayered creations. For the most part, she illustrates her deep connection with her homeland while exploring the splendor and the Achilles heel of the East and the West. Afsoon’s works have been extensively exhibited and can be found worldwide in prominent collections and museums, including the British Museum, Los Angeles County Museum and Berger/YSL Collection, among others.

 

Afsoon
Afsoon

Interview

Jupilings: Tell us about yourself and how you got into art-

A: As long as I can remember, I have been making things. From drawings with crayons at a very young age and my preteen magazine collages to film art in my early twenties to work, I do now.

Jupilings: How do you choose your protagonists-

A: I am my protagonist.

Jupilings: What is the fundamental principle in your creations-

A: Storytelling

War Carpet - by Afsoon
War Carpet – by Afsoon

Jupilings: As an artist, what role and social responsibility you shoulder-

A: An artist should be honest.

Jupilings: When you are creating a work of art, you are forging an engagement with a situation or an emotion. Do you aspire to drive public awareness to activism, in any stage of your creation-

A: Emotions are always involved in creating my art. I tell my story and leave it up to the viewers to engage with it in their own way.

Jupilings: What is one undisclosed or mysterious piece of information about yourself, you would bravely share with your audience-

A: I am scared of the dark.

Jupilings: What does women empowerment mean to you-

A: I am a woman and a feminist. Equality is the answer.

Keys from Persian Magic Series - by Afsoon
Keys from Persian Magic Series – by Afsoon

Jupilings: Three tips about building a brand name as an artist-

A: I don’t believe in this brand name and so forth. I am an old-fashioned artist. My only tip is to keep on making art.

Jupilings: What do you do to conquer fear or self-doubt-

A: I make art and write short stories.

Jupilings: What superpower you would like to have-and why-

A: I would like to be invisible to see and hear things that are not meant for me.

Jupilings: Which movie you would have liked to be the leading actor-

A: Nostalgia by Tarkovsky

Jupilings: What is your life motto-

A: I follow Louise Bourgeois with: Art is a guaranty of sanity.

Forough from Fairytales Icons Series - By Afsoon
Forough from Fairytales Icons Series – By Afsoon

 

Raw Series by Cristian Girotto

Digital art is about imaging the reality as you want. It is perpetual, interpretive and  reflects the outlook of different cultures. It allows the artist to connect the dots between creativity, perceptions, desires, popular and high cultures. An art that communicates the unsaid and allows you to experience visually other senses.

Once more,  talented digital artist, Cristian Girotto has patiently rendered culinary art in a liberal & eye-catching series dubbed “Raw”. Cristian Girotto is a digital artist based in Paris, you can view his portfolio on Behance or his website.

Raw by Critian Girotto
Raw by Critian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto

Foundrae Jewellery

 

Sharing your story and aspirations in a liberating still subtle manner makes it remarkebly mysterious and charming. Seeking inner peace, being gritty, empowered or optimistic are sentiments unveiled through Foundrae jewellery.

foundrae-image

Brilliant symbolic creations by Foundrae eliminate boredom. Your personal signature becomes more authentic and powerful in favour of spirituality and imagination.

foundrae-ring
Protection Cigar Band  Foundrae

Foundrae crafts gives you free rein to create a common language to share your senses and views with an underlying message. Beth Bugdaycay (Creative Director at Foundrae) collections protect you from unnecessary negativity and weaves your inner strength to your consciousness.

foundrae-my-story
Story Collection      Foundrae

Rob Gonsalves – Magic Realism

Rob Gonsalves art give us another perspective on everyday life that it can be seen in a new and unfamiliar way. His perception fabricates a desired reality. He suggests that unreal, mysteries and phenomenon can be felt and exist in the rational world.

Rob Gonsalves was born in Toronto, Canada and was trained as an architect. In 1990, he devoted himself to painting and illustration after a great response from Toronto Outdoor Art Exhibition. 

 

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Plan all the way to the end

You are ready to share your talent, your skills or your product with the world, NOW WHAT?

“Experience shows that, if one foresees from far away the designs to be undertaken, one can act with speed when the moment comes to execute them”Cardinal Richelieu 1585-1642

Plan, Plan & Plan. Creating a comprehensive plan will stop your to react emotionally and be in improvisation mode. Rigidity and over-planning are to anticipate crisis and bring clarity to your intentions & objectives. Improvisation leads to faking and ignoring the challenges at hand. A vague plan generates thoughtless actions which in turn  damage your brand identity.

“As water has no constant form, there are in warfare no constant conditions.” Sun Tzu

Adapting to uncertainty & having alternatives are to muster your team and thoroughly specify responsibilities.

Research your market, the competition, analyze, set deadlines,  milestones, coordinate and evaluate. Be rigorous in your end results still be flexible in the content.

“Do the right thing,…”, Sun Tzu

Do remember that an effective public relations plan is not about positive image more about sharing valuable information in the most creative and relevant ways. Authenticity, accuracy and reliability are your guiding lights to plan every step of the way.

“Those who do not use local guides are unable to obtain the advantages of the ground.” Sun Tzu

In the peer-to-peer culture, collaboration with influencers and journalists is important and crucial element of your plan. Partnering to create contents, having designated ambassadors and fathom solutions to better your community would be a powerful strategy.

A winning PR campaign knows its audience, has a concise and persuasive narrative, follows through the plan and is not distracted by outside factors. Be disciplined and communicate repeatedly your key messages. The golden rule for a plan to succeed is to keep the flow of communication with all involved.