In previous blog post, I talked about how to define your personal brand voice and frame recognizable standards to create your brand story. In whatever field, your distinct voice, signature image and style determine your relationship within your circle or group, overall in society at large. Let’s expand our topic to the critical element of bridging your brand identity/voice to real life and social media.
Let’s start with your engagements through myriads of social media platforms. Generally, the nature of these mediums are spontaneous and fluid. Cultivating your personal brand voice on social media calls for identifying your tone, your language and your purpose. Creating contents that are authentic and endorse your brand voice; requires clarity, discipline and consistency. Blissfully once established, it takes away the distracting flotsam in your busy lives.
Sweeping through your list of what I am and what I am not, can be used to create contents that give a hint or a splash of your identity. It really pays off if you have done your homework. For instance:
You prefer the visual appeal of Instagram to adapt your screenplay and engage with your friends or the public. You are an empathizer but not a sympathizer; you prefer soft rock & relaxing music but not techno; you love to read fiction concerning social issues not science fiction; you are an advocate for a specific cause, you love to eat french pastry, the list goes on.
Certainly, the efforts to define your personal brand voice gives you a clear idea to share images and micro stories that exhibit your opinion and position. Creating snaps, videos, tweets or images to showcase what matters to you; putting into words effective captions that firmly support your perspective; sharing your odyssey, together breath life to your brand.
Each medium evokes different experience and connection. Tapping in to the most compelling one to convey your intentions, you need to tailor your brand story to fit. No matter what form your are using, there are few techniques that you can apply to stamp your brand story, whether through snaps, images, conversations or attire:
Show don’t tell: your choice of clothing, manner, your posture, your eye contact, your images, a piece of art, snaps or pins,… should be in harmony with your brand voice.
Serena Williams sleek feed on Instagram attest to her qualities and values.
Foreshadowing by giving hints and clues: your choice of accessories, food or wine; a quote or a proverb; building anticipation by composing contents that your circle looks forward to,…. are few tips to consider.
For instance, one accessory that reflects your character in an understated elegance is a watch. Let’s say, you are a sportsman, a thrill-seeker, drive a Porsche 911 and choose to spend a weekend in Circuit des 24 heures de Mans. Certainly you wear an Omega wristwatch that communicates the style with power in a subtle way.
Appeal to senses: your choice of music to include in your storytelling; a description of a taste; narrating the mood,…. invoking a sentiment that one hopes for and allows your audience to relate.
Jess Hoffman snapchat account (@ChoosingChia) focus on wholesome plant-based ingredients. She shares the fresh produce that goes into her juice of the day, step-by-step videos of her favourite recipes.
Ability to find solutions: Be a thought leader by sharing your knowledge; talk about your experiences; be the expert in your topic of choice; tell what motivates you; your world views,….
Lewis Howes, an American author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed podcast. He makes use of his knowledge of marketing, product design and human behaviour through his online media company.
Set up a unified visual branding: this technique surely applies both to your social media engagements and physical attributes. Use of colour that matches your emotions and fonts that appeal to you personally. Be expressive and include a signature style to indicate your distinct voice.
We might not have the unique experience of cheering people up, influence, entertain, tell and hear stories around a campfire at all times, still adapting the same approach and emotions to our social and career networking brings our personal brand voice to life.