People are drawn to the luxury industry for different motives. The traditional luxury ambassadors hold on to the ephemeral feelings driven by the narratives touching on superiority and pride. Then again, the experience hunters are seeking personal connections in the brand’s promise to unleash their dreams. Last but not least, the hip netizens who are … More How To Creatively Communicate Your Brand Promise
In its many forms, an event is a powerful tool to inspire loyalty, to attract new audiences, to engage, or to start a movement. Harnessing the enormous potential of events requires a cohesive approach to create a “real brand experience.” Without a doubt, a winning strategy if meticulously planned and implemented. Whether you are hosting … More How to Brand Your Event?