Maryam Meddin, the mastermind behind Clarus, a London-based branding & corporate communications consultancy, the archetype of setting direction and goals in defining and driving success for brands, is a woman with clarity. A skilled strategist, effective communicator with an uncompromising attitude towards authenticity, Maryam Meddin, and her team have created stand-out and award-winning brand communications for national … More The Art of Branding – Interview with Maryam Meddin, Brand Strategist
In a previous blog post, I talked about how to define your personal brand voice and frame recognizable standards to create your brand story. In whatever field, your distinct voice, signature image and style determine your relationship within your circle or group, overall in society at large. Let’s expand our topic to the critical element … More How To Bring Your Personal Brand Voice To Life?
Everyone has a brand! The impressions, we leave behind, are combinations of how we have reflected our traits and presented ourselves. Done correctly, it serves as a compass for personal development, establishes credibility and is instrumental to our success. Personal branding starts with the ability to outline your skills, intellect, strengths and style. It gives … More 4 Elements To Define your Brand Voice
Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?