Nobody has a soul unscathed. As famously Nietzsche has stated: “What does not kill you makes you stronger.” Actually, truth be told, it is not easy to be resilient in chaos or adversity; however, research has shown that it can be learned. Stretching our mental muscles and drawing on key questions raised by the great … More How To become More Resilient – Leadership Skills
Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?