Maryam Meddin, the mastermind behind Clarus, a London-based branding & corporate communications consultancy, the archetype of setting direction and goals in defining and driving success for brands, is a woman with clarity. A skilled strategist, effective communicator with an uncompromising attitude towards authenticity, Maryam Meddin, and her team have created stand-out and award-winning brand communications for national … More The Art of Branding – Interview with Maryam Meddin, Brand Strategist
Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?