Tag: #creativity

4 Elements To Define your Brand Voice

Everyone has a brand! The impressions, we leave behind, are combinations of how we have reflected our traits and presented ourselves. Done properly, it serves as a compass for personal development, establishes credibility and is instrumental to our success. Personal branding starts with the ability to outline your skills, intellect, strengths and style. It gives you a clear focus using your best elements and what sets you apart. Once defined, you will be able to shape your brand voice.

The very first step is to pen down:

  • Who you are! You can use simple terms to define your attributes, such as:

    cheerful, confident, culturally curious, witty,….  

  • What is your mission another word your brand promise? An example would be:

    “I have a positive outlook, I bring passion and creativity to my work and I am in my element when I help others,…

  • Define guidelines by thinking of what is your brand and what is not:

    Bohemian not conventional; lighthearted not poker-faced; compassionate not indifferent,..

  • Write 5 words that best describes your core values & guiding principles. The important qualities that you live by and they create value and connection. Such as:

    Aspirational, spirited, caring, loyal, honest,…

The exercise gives you a solid foundation to create a coherent brand voice that holds together all your efforts and communication through any medium, to establish your brand.

Now, bringing the brand voice to life has a clear path. Your social media engagements, your style, your interactions are all guided by a set of references that articulates your personality.



Featured image: artwork by Metis Atash – Crystal Buddas Sculptures

How To Create Your Personal Brand Statement

Your commitment to your natural talents, your learnt skills and your intentions creates your personal branding statement. Specifically, you are responsible to align your intentions and your strengths to communicate your brand. Your approach to craft a statement should not be to classify, state a job description or a goal, but what makes you memorable, solid and competent.

“In my opinion, a good personal brand shouldn’t be the goal; it should be a side-effect of having good goals and acting consistently.” Tim Ferriss

Your personal brand statement shouldn’t be more than two sentences. Start with your personal & professional attributes, make a list and then choose the ones that people recognize you for and more importantly you are able to consistently deliver to the standard of expectations.

Once you narrowed down your list, choose the ones that make you different, bring value to others and solve problems.  Ask yourself questions like:

  • In what way I am different from others?
  • How my perspective in life brings about improvement?
  • How do I perform differently compared to others?
  • Why am I interesting to others?
  • What experience people feel when they meet me or work with me?
  • How can I help others?
  • What kind of activity engages me for a long time?
  • Why people come to me for help?
  • What makes me stay focused on a task?
  • How do people introduce me?

Recognizing your unique value proposition, allows you to echo your promise. This commitment is your “unique selling proposition”. By leveraging your experiences, your values, your trainings and skills, you give a different colour to your brand. For the most part, your point of difference is your unique selling proposition. Therefore, developing a a concise and clear narrative about your distinct reputation helps your stand out.

To help you get started, here are few examples of personal brand statements of influencers , retrieved from  twitter bios or other sources:

Richard Branson : “Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes at !”

Michelle Obama: “Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.”

Oprah Winfrey: “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

Chiara Ferragni: “Love fiercely (and don’t forget to stop along the way to take photos).”






Raw Series by Cristian Girotto

Digital art is about imaging the reality as you want. It is perpetual, interpretive and  reflects the outlook of different cultures. It allows the artist to connect the dots between creativity, perceptions, desires, popular and high cultures. An art that communicates the unsaid and allows you to experience visually other senses.

Once more,  talented digital artist, Cristian Girotto has patiently rendered culinary art in a liberal & eye-catching series dubbed “Raw”. Cristian Girotto is a digital artist based in Paris, you can view his portfolio on Behance or his website.

Raw by Critian Girotto
Raw by Critian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto