Tag: #culture

Branding – How to build your tribe?

 

One of the objectives of branding in postmodernism is essentially getting through to individuals or groups to join your utopia! Is about the certainty of one’s worldview and the paradox of interpretations that validates the brand’s mindset such as courage, being active, cultured, cosmopolitan, daring,… . Basically, creating an echo chamber of motives and behaviours that embrace the attitudes of individuals and ensures support.

Nike embodies the significant characteristics of postmodern branding by juxtaposing essential and ephemeral social experiences throughout their branding efforts. From their logo depicting motion and speed to their inspiring lifestyle, Nike explores the complexity and real challenges of our world at the same time the real basis of motivation, passion, and empowerment. Their diverse and connecting social media posts champion the creation of tribes that identify with its way of life and play an instrumental role to promote the brand. Their stories tap into the essential feelings, the interplay of oppositions and realities that propel us to be a role model, to have that “can do attitude” regardless of the gender, giving hope and saving a child “from the streets to the league”.

Nike: A sunset is not a stop sign.
Nike: A sunset is not a stop sign.
Nike: It's not always sunshine and sand. #justdoit
Nike: It’s not always sunshine and sand. #justdoit
Nike : If you don't take risks, you'll always have regret. #justdoit
Nike : If you don’t take risks, you’ll always have regret. #justdoit

The postmodern culture of connecting with your tribe in personal branding is also setting side by side different aspects of our self-image and opposing views. Fragmenting our narratives, documenting extremely realistic images, sharing contents that support the complexity of ourselves is appreciated by many.  Transforming our opinions and beliefs offline and online, into what we consume, wear or undertake should be an acknowledgment of contradictions that make us human.

Emma Watson- Ready for anything after @SheFighter training with Lina Khalifeh. She opened the first self defence studio for women in the Middle East. I’ll be chatting with her and 8 other activists about challenging gender stereotypes at @OneYoungWorld Ottawa later today.
Emma Watson- Ready for anything after @SheFighter training with Lina Khalifeh. She opened the first self defense studio for women in the Middle East. I’ll be chatting with her and 8 other activists about challenging gender stereotypes at @OneYoungWorld Ottawa later today.

Forming a loyal postmodern tribe or a community demands the understanding that diversity, differences and similarities are in a state of flow. For that reason, plug in to identify trends and shifts from passing ideas, harness your capabilities to help others, tune in to your supporters to help you grow, take risks to make an impact and be conscious of the fluidity of ideas and our ways of life.

 

Featured image is work of art by : JR –  The artist exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors. As he remains anonymous and doesn’t explain his huge full-frame portraits of people making faces, JR leaves the space empty for an encounter between the subject/protagonist and the passer-by/interpreter. That is what JR’s work is about, raising questions…

Digital Artist & Blockchain Technology

 

Art and culture are credited for our communities wellbeing, education and enlightening our emotional world. Various types of political statements, beliefs or social values have been produced and communicated through Art, Music or Literature by struggling artists and independent content creators of all kinds. Although, the digital revolution has reshaped the Art and Media industries by introducing different ways of production, distribution and enabling reasonably priced promotional campaigns, still the technology has its flaws.  For many artists and content creators working with brick-and-mortar institutions, streaming or other social web-based platforms is a gruelling route. Why? simply, because of the unfair treatment by the powerful intermediaries as they offer insignificant royalty fees, commissions or payments.

Ipso-facto, keeping the torch of artistry lit, requires transparency and incentive.  So enter blockchain technology. Progression from the age of information to age of value, the blockchain technology serves the two essential elements for support and creation of art. How? Well, the simple idea behind the technology is that information or anything of value such as music, art, money, IP, deeds,… can be securely stored and relocated on a expansive global distributed ledger or database, run on numerous machines. The principle behind blockchain is to fulfill common needs by establishing trust through mass collaboration and clever code.

The transparency factor is about the provenance and the authenticity of the art of all kinds. A well documented provenance confirms that the piece is authentic, not stolen and the history of the ownership.

The application of blockchain technology for verification and ownership of physical art has been employed by number of companies such as Verisart in Los Angeles, Tagsmart in London and Ascribe in Berlin. They provide certificates of authenticity and provenance records.

The concept of ownership and provenance can be used for digital art. Once the art has a story together with the element of scarcity, it becomes collectible and eventually adds financial value. Beatriz Ramos, a Venezuelan artist and CEO of DADA.nyc , has created decentralized digital art marketplace on the blockchain offering the transparency factor along with a social network where artists speak to each other through drawings.

The incentive factor allows the ethical and fair payment to the artist. The common good practiced at the very best as art lovers reach their “high” from the ownership and have fulfilled their moral imperative by supporting the artist fairly and directly. At the same time, the stimulus is significant for the artists to be in charge of their creative work and gain from their magic.

 

 

 

 

 

 

 

Jen Mann – Relationships & Emotions

Jen Mann is a Canadian artist who explores how relationships form and develop. She delves into “self “concept, the realization of being a separate entity and how our shared experiences whether in the form of harmony or conflict, condition our ways of life.

Fireworks by Jen Mann
Fireworks by Jen Mann

Her compositions manifest the prevalent social trends in digital narratives with incredible hues. The unnatural colours that embody her work relate to her storylines and formulate into strong emotions.

PLZ
PLZ ❤ Me – Jen MannJen Mann

She tackles the existential questions by taking a satirical, intellectual and honest approach to our conventional values.

Emoji - Jen Mann
Emoji – Jen Mann
Venus - Men are from Mars Women are from Venus
Venus – Men are from Mars Women are from Venus
Wet Dreams - Jen Mann
Wet Dreams – Jen Mann

The concept of real or constructed self identity is portrayed in her creations to make us aware of our cultural attitude towards individualism. She is her own muse and captures her identity in different conditions by being conscious of her interrelationships with self, others and her environment.

I don't feel blue, I feel delft blue - Jen Mann
I don’t feel blue, I feel delft blue – Jen Mann

 

Single Tear - Jen Mann
Single Tear – Jen Mann
The Facade - Jen Mann
The Facade – Jen Mann
The side I don't see - Jen Mann
The side I don’t see – Jen Mann

 

Jen Mann’s contact: http://www.jenmann.com/info