7 Mantras for Success

The more difficult the victory, the greater the happiness in winning. Almost invariably,  the psychological skills used in sports can positively be translated into the business or personal world if adopted with conviction. In many common instances, such as being under pressure, challenged, receiving a reward or being in a competition, the mental skills of … More 7 Mantras for Success

How to foster advocates and loyalists?

Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?