Take Free Character Test To Build on Your Strength

“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.” Lao Tzu

The concept of building on your character strengths is compelling as; naturally, it has a practical impact on your thought process, your experiences, and your actions. Mainly, the idea is to stop thinking about what is wrong with you or your problems and all the opposing views of oneself and concentrate on your best qualities.

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Igor Morski artwork

“The aim of Positive Psychology is to catalyze a change in Psychology from a preoccupation only with repairing the worst things in life to also building the best qualities in life.”  – Martin Seligman

Exerting mindful energy to change the gloomy, critical lens about yourself and shifting the view towards your positive qualities is a buffer against anxiety, lack of motivation, the need for approval, or perfectionism. What makes us effective is our ability to master our strength, a positive mind stimulus leading to a fulfilling life that contributes to our wellbeing.

What makes us strong are the qualities that show high moral standards; in other words, “virtues.” In Character Strengths and Virtues, Martin Seligman, the father of positive psychology and Christopher Peterson, identifies six classes of virtues shared practically in all cultures that made up 24 measurable dimensions of human strengths, based on scientific research and by extensive studies on all major religions and philosophical traditions:

Wisdom and Knowledge: creativity, curiosity, love of learning, perspective

Courage: bravery, persistence, integrity

Humanity: love, kindness, social intelligence

Justice: citizenship, fairness, leadership

Temperance: forgiveness and mercy, humility, prudence, self-control

Transcendence: an appreciation of beauty & excellence, gratitude, hope, humor, spirituality

Developing the core capacities of human beings achieved by the virtues mentioned above helps individuals maintain their wellbeing and live an accomplished life. To apply this concept, the positive psychology researchers have created tools and tests in a practical and rigorous scientific manner to identify the strengths of character measured by their virtues. The aim is to recognize your signature strength and practice it in new ways each day. For example, if your highest strength is creativity, each day you practice different ways to be creative, whether in introducing yourself, blending creativity in your appearance, learning about a creative person, and so forth.

 

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Igor Morski artwork

At the core of every individual lies specific character strengths that once honed solidly boost self-confidence gives a sense of direction and the drive to achieve goals. However, innate talent is not enough to ensure a successful result. The ability to improve and play on your strengths while skillfully discern when, how, and in what context your best qualities can amplify productivity and growth is the key to success.

As you focus on improving your good character traits, positive emotions will take shape. This optimistic element encourages tenacity and helps to cope with your vulnerabilities and challenges. You can learn more about your character strengths for free on www.viacharacter.org. The VIA Institute on Character is a non-profit organization based in Cincinnati, Ohio, dedicated to bringing the science of character strengths to the world by supporting research, creating and validating character development surveys, and developing practical tools for individuals and practitioners.

“Positive Psychology takes you through the countryside of pleasure and gratification, up into the high country of strength and virtue, and finally to the peaks of lasting fulfilment: meaning and purpose (Seligman 2002, p. 61).”

It is worth mentioning that we have a social responsibility for the benefit of society and our individual lives to engage, be useful, and lead a meaningful life. To fulfill this obligation, two of the fundamental elements that reinforce the wellness of our state of mind and enrich our life and life for others are to cultivate our strengths powered by optimism.

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Igor Morski artwork

How To Creatively Communicate Your Brand Promise

People are drawn to the luxury industry for different motives. The traditional luxury ambassadors hold on to the ephemeral feelings driven by the narratives touching on superiority and pride. Then again, the experience hunters are seeking personal connections in the brand’s promise to unleash their dreams. Last but not least, the hip netizens who are fuelling the luxury space are powered by stories and the purpose of the brand. They have leaped over from “what I have” attitude to the sphere of “Being.”  More and more, the mindset is about  “who I truly am” & “what I stand for.”  They want to be rewarded by the legacy, the qualitative experience and most importantly the echo of self-identity.

With this mindset, the brand promise matters more than ever. From everyday luxury such as Starbucks to super premium brand SilverSea Cruise line or ultra high-end brands such as Graff, desires are stimulated by the strength, the reputation and the feelings tied up to the brand promise. Once developed and channeled into multimedia storytelling, the narrative must resonate with the personal branding of the luxury aficionados whether the futurists, rebels, individuality seekers or vanity driven groups. It should evoke an identity aligned with self-perception and aspiration of the customers.

Starbucks brand promise: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

SilverSea brand promise: Silversea’s small luxury ships are designed for those who delight in the thrill of discovery while indulging mind and body in the most lavish surroundings imaginable.

Graff brand promise: “The House of Graff stands for the finest, the rarest and only the very best stones.”

Recounting the brand promise is more than touching off swagger or reality-distortion but skillfully emulating personal achievements, memories, and traits. A compelling narrative taps into the subconscious reveals the not so perfect identities and connects with weird fantasies with no judgment. Interpretation of brand promise through unexpected whimsical campaigns to the unassuming rebellious image is all about keeping it “real.”

Here are some suggestions on how to bring your luxury brand promise to life and connect with the expressions of identities:

  • Observe many types of consumption to adapt the content. The how and where your audience garners and shares their personal information.
  • Feature desirable qualities even so with an honest portrayal of human behaviours and circumstances. Tiffany, the premier jeweller, designed the window displays of its 5th Avenue, in tribute to New York’s graffiti culture while adding a gutsy attitude insinuating that things can happen in real life.Screen Shot 2018-07-04 at 12.29.01 PM
  • Illustrate the concept of “who I am” and “what I stand for.” Luxury fitness brand Equinox voice not only a healthy luxury lifestyle but what gives meaning to life and what succinctly defines their customers.

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  • Create stories that forge emotional connections and exhibit meaningful outcomes. Rolex tell a story campaign” features excellence, history, perfection and keeps us engaged by relaying it’s ambassadors experiences and testimonials.  Oscar-winning director James Cameron in a press release about the brand’s Academy Awards sponsorship said “A Rolex is not only a beautiful watch and a masterpiece of engineering, it’s very tough. It’s a watch that you can take into any environment and which can stand up to the pressure. So, what you’re saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes.”
  • Define the characteristics of your brand and align them with your storytelling. The unapologetic authenticity in the brand’s narrative is appealing and strengthens bonding between the brand and it’s customers. Tom Ford’s Limited Edition F*cking Fabulous fragrance branding, is a perfect example of blunt authenticity of the brand and Tom Ford’s edgy spirit.

Leveraging narrative to construct and associate values to the self-concept of the consumers needs to meet the expectations, perceptions and most importantly it must be consistent with your brand promise.