How To Be Angry?

Anger is a tool that can help us navigate upsetting situations in life. It’s senseless to think that anger is the opposite of compassion since it can materialize from immediate threats, unwarranted optimism, excessive expectations, or social injustices. In fact, anger can fuel positive change when the intense emotions are based on altruism or call for self-development.

However, like any other tool, it should be used creatively with caution. It is difficult to restrict anger, but with practice in daily activities, whether lining up at the supermarket to delays in service deliveries, engrave in your mind that you have a choice to express your emotions through a sophisticated narrative and not in a fuming way. 

Art by Ania Tomicka
  • Recognize that when circumstances are out of your control, anger is not a smart choice
  • Employ “discomfort caveat” – let others know that that you are experiencing anger and potentially your actions might not be clear or even worse, they might be explosive. Apologize in advance. In this manner, the other person will become less defensive. 
  • Slow down to re-consider your response and evaluate whether your anger will help or hurt the situation. This way, you can make a sound decision rather than a fast one.
  • Provocation is inevitable in unfriendly cases, use speedometer technique. The process starts by creating a list of descriptive words that encapsulates your emotions in anger and assign a number to them. For instance:
    •  100 miles per hour explosive state 
    • 60 miles per hour a pissed off frame of mind
    • Ultimately to 30 miles per hour where you feel calm and collected. 

Of course, the intensity varies, so you should have at least 10-speed numbers and ten words summarizing the strength of your anger. If you feel way above your speed limit, then you need more time to slow down till you put on the brakes. Do not forget that creating a visual image reinforces your efforts to manage your anger. Remember, sometimes, no reaction buys time and gives you an upper hand. 

 

Featured image by War Graphics

How to Brand Your Event?

In its many forms,  an event is a powerful tool to inspire loyalty, to attract new audiences, to engage, or to start a movement. Harnessing the enormous potential of events requires a cohesive approach to create a “real brand experience.” Without a doubt, a winning strategy if meticulously planned and implemented.

Whether you are hosting a global or local event, the key to a favourable outcome is to fuse the brand proposition to the experiences that your audience cares about.  In other words, evoking the sound and emotional responses happens when the brand promise is tangible through all the aspects of the event.

Meet the audience expectations and needs

Before spending time planning for your event, make sure that you have an interested audience. Think like an attendee and identify their reasons and their core needs. Exploring their interests, allows you to tailor your event and ensures that their expectations are in line  with your goal. Questions to consider:

Why do I need to attend?

What I want to get out of this event?

What kind of format do I prefer?

Define your Goal

Ask yourself: What is it that you want to accomplish? Regardless of the event’s type, you should be clear about your goal.

Craft a tagline for your event

It is challenging to communicate in few words your brand promise that differentiates your event. However, following a framework to answer the questions in the brand pyramid, allows you to plan an unforgettable experience.

 

brand pyramid

A n excellent example is TED Talks. The non-profit foundation is a global community that provides a platform to exchange ideas, usually in the form of short conferences and distributes through video streaming. Their goal is to spread great ideas. Their videos are educational, inspiring, motivational, funny and give advice. Hence, their tagline is “Ideas worth spreading”.

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Define your brand identity

Make sure that your branded event elements are consistent and recognizable:

  • Logo
  • Fonts
  • Colour palette
  • Visuals
  • Tone of voice

Remember persuading people to attend your event is about resolving problems, emphasizing on the benefits, powering a trademark by tapping into the five senses. Manage these essentials to create a must attend event.