Interview with Mariannita Luzzati – Brazilian/Italian Visual Artist

Do you like to wander? Are you seeking solace? Are you turning to nature and landscapes to be inspired and encouraged? Are you figuring out the absurd situations, odd habits, or other eccentric aspects of daily life? In such moments, turning to art re-enacts our emotions and magnifies our natural survival instincts. Complexity in life demands a catalyst to foster coherence and clarity. Seemingly, looking at the artwork that recognizes the intensity of the modern world and comforts in uncertainties or sorrows and amplifies exuberance is beneficial to our well-being.

The contemplative landscape paintings of Mariannita Luzzati is one of the activators to learn about the mysteries of the world around us. An artist that sparks the knowledge to living a hedonic way through a mediative outlook. Born in São Paulo, of Italian parents who arrived in Brazil in the sixties, Mariannita Luzzati artworks honors the natural habitat and explores the interconnectedness of humans to their environment.

“These images suggest that the viewer should contemplate and reflect on emptiness and silence, which for me, is our greatest need today,” says the artist.

Mariannita Luzzati artwork

In 2011 Mariannita Luzzati conceived and developed the Cinemúsica Project in collaboration with her husband, the pianist Marcelo Bratke to bring multimedia performances to Brazilian prisons exploring the dialogue between music and moving images. Cinemúsica was performed in 10 prisons of the State of São Paulo, and Mariannita Luzzati produced and directed a documentary about the project. Since then, Cinemúsica has also been performed in prestigious cultural institutions in Brazil and abroad. Among these are the Southbank Center in London; Performing the World Festival in New York; Sarajevo Winter Festival; Sala São Paulo; Teatro da Paz in Belém and the Rio de Janeiro Opera Hall. The Cinemúsica Project was performed more than 60 times, receiving the Art of Touch Award at the Sarajevo Winter Festival.

 

Interview with Mariannita Luzzati

 

Jupilings: What inner force shapes your artistic concepts-

ML: It is the need to create a pictorial space on my work in which I somehow feel I can insert myself in.

In fact, I create a parallel reality of the aesthetic ideal that I pursue.

Mariannita Luzzati artwork

Jupilings: Why are you focused on the concept of the landscapes-

ML: Because I want to be there, to be at that particular landscape in the middle of nature briefing nature.

Nature is an infinite thematic element, and I always discover new ways of seeing it.

Environmental issues are of great interest to me, and it motivates me to develop my work.

Jupilings: What is your life motto-

ML: To be true to me. This approach includes doing nothing that offends my ethics. To be close to the people I love and to stay close to nature and to have a simple life.

Mariannita Luzzati artwork

Jupilings: How do you dial down the negative thoughts & self-doubt-

ML: A long walk in the countryside is the best way to down negative thoughts. I love swimming and yoga, as well. I always try to ignore negative thoughts. I don’t exercise self-doubts, and I believe that mistakes and successes sadness and happiness are part of life, and we have to experiment it.

Jupilings: How do you minimize distractions when you are working

ML: I never answer phone calls or messages when I am at the studio so, I am very focused when I am working. I love to be absorbed entirely in my studio or my readings during my working time.

Mariannita Luzzati artwork

Jupilings: How do you deal with criticism-

ML: Love it!

I love it when I am criticized! I believe that opening discussions about my work is always interesting and productive and makes me reflect on what I am doing.

Jupilings: Advice for aspiring artists-

ML: Be yourself. Do not follow trends. Be truthful in what you do. Do not mirror the career of another artist. Each human being is unique and has its trajectory. Stay open to other arts such as music, cinema dance, theatre, etc.…

 

Mariannita Luzzati artwork

 

Jupilings: What is the role of art today-

ML: For me, art’s role is to modify the perception of the world and life taking us out of our comfort zone, confronting us with new questions, making us look inside of ourselves, and finally opening a new window in our lives.

Jupilings: What’s the best advice you’ve ever heard

ML: When a white horse passes in front of your window, just jump on it! (I received this advice when I was in my twenties and was reluctant to accept an invitation I received to make my first solo show at a significant Gallery in São Paolo. So, I jumped on it!)

How to foster advocates and loyalists?

Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue”. This means that a brand can prompt haters or possibly harness advocates by manifesting a point of view, taking a political stand or starting a dialogue.

For that reason, tapping into the subconscious of the belief-driven audience fosters loyalists.  On that account, how to connect in a meaningful way?  By creating:

  • Personal and relatable contents
  • Provoking a conversation
  • Activating sustainable solutions
  • Engaging your audience in shaping the social movement

Remarkably, each and every referenced approach that offers “empathy”, will be rewarded by consumers.

“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” Maya Angelou

Be mindful and remember that Homo Sapiens appreciate being understood. For that matter, recognize the hurt, the desire, the need or the joy. Get to know your audience, send the message that “you get them” and initiate a memorable bonding. Your platform as an individual, profit or non-profit entity is not solely about growing your brand but how to make a difference.

Consider the shaping elements of good storytelling as a starting point:

  • What: is the topic, what has happened or will happen: be clear, focused and unveiled the matter. Be attentive, the spotlight should be on the issue not on your brand but your shared values.
  • Who: has been affected
  • Why: are you taking a stand: acknowledge the importance of the topic and the impact. Avoid mixed messages. Ask open-ended questions.
  • How: can you as a brand and belief-driven audience feed the beast, get involved and have an impact. How to convey your message: contextually or visually based?
  • When: the development speed of news, an issue or a talking point is critical in your communication
  • Where: does your audience absorb information?

The underlying emotion of empathy rooted in your brand’s voice and taking a position in life, strengthen your authority.  Individuals with great personal branding such as Tony Robbins interact with their audience with stirring personal stories and the ability to understand their feelings. Brands such as Procter & Gamble, UNICEF tackling social issues or J. Crew blog post “How to get (and dress for) the job you want” are all about making life better for others.

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Procter & Gamble’s thought-provoking ad called “The Talk” acknowledges biases and the challenges that black community experience as parents.

Or “thank you Mom, Winter Olympics 2018” video:

Unicef’s campaign, “It’s on all of us to stand up and speak out to #ENDviolence against children. Recognize it. Report it”, deeply disturbs and propels you to act upon.