French designers have long created the most stylistically elegant and innovative brands. This outstanding reputation has been originated by the 17th-century French monarch Louis XIV and his shrewd minister of finance, Jean-Baptiste Colbert. The Sun King had an eye for fashion and with the help of Colbert, as the latter famously indicated: “fashions were to France what the mines of Peru were to Spain;  Louis XIV established France as the leading luxury and chic fashion capital of the world.

The French way of luxury attire, accessories and living have evolved from the elaborate fashion of the 17th-century to cool and effortlessly elegant style. Defined by “I woke up like this” attitude, the French design allow the individual to shine with a hint of playfulness.  The Stone Paris fine jewellery has this quality ingrained in its DNA. Founded by Marie Poniatowski, a Parisian from a family of high nobility whose origins go back to the 15th century admiringly creates sensual and modern jewellery adorned with romanticism.

Her collection is for the brave who is not afraid of the stigma of being emotionally tender but the one that graciously asserts ” I am the beloved who choose to abide or break the rules. The wearer is attentive to detail, gentle in nature and connoisseur of the timeless elegance. As for the androgynous pieces of Stone Paris fine jewellery, a touch of royal rebellion that screams rocker-chic will transform your style delicately.

Interview with Marie Poniatowski:

Jupilings: How do you describe yourself-

MP: I’m an entrepreneur; I design fine jewellery for Stone Paris, the brand I founded 14 years ago. I live in Paris with my husband and daughter. I’m very straightforward, so I always tell it like it is! Moreover, while I create luxurious accessories, I’m very casual, and my favorite thing is to be with my family and friends in my country house outside of the city.

Jupilings: What set you on this path of designing jewellery- 

MP: I used to work in the movie industry, but when I had my daughter, I wanted to make a career change to have a more “conventional” schedule. Entirely by chance, after a trip to New York City, I realized there were no fine jewellery designers in France apart from Place Vendôme… So in 2004, I decided to create an accessible, yet precious jewellery line that a woman could afford to buy herself and wear every day.

Jupilings: What are the principles in lifestyle that you want to manifest in your brand 

MP: Be yourself and be comfortable in your skin. That’s why I try to design pieces for everyday wear, the thinnest and lightest possible, so you don’t even feel them.

Jupilings: What does elegant design mean to you

MP: I think elegance is very subjective, fortunately not everyone has the same taste! However, to me, it is about sobriety and subtlety. I will not be the most elegant wearing heels and a gown because I won’t be comfortable. I would feel more elegant with a white shirt and a pair of jeans. Maybe it’s because I’m French… Less is more!

Jupilings: What does luxury mean to you

MP: In my opinion, Luxury has nothing to do with materialistic things. It’s being able to do something I love for a living, enjoying going to the office every day, working with an amazing team, it’s priceless…

Jupilings: What is the favourite aspect of your business

MP: My favorite part is the design, especially after sending out the drawings when we receive the first sample and I get to see my creation take shape. Sometimes it surpasses my expectations; sometimes it’s disappointing, so I have to rethink the whole thing, anyway it’s always exhilarating.

Jupilings: What is the hardest part of your business

MP: The hardest is probably the administrative part, just because I don’t really like numbers and paperwork, so I have to be twice as serious about it.

Jupilings: What kind of creative patterns, routines or rituals do you have

MP: My only ritual is to gather the whole team for a big brainstorm before starting a new collection. I like having their feedback on the previous one, and their feeling of what customers want, or what they think the brand is lacking. I work very closely with my team, and I like taking the time to discuss it with them, it’s good to make some distance to look at the big picture.

Jupilings: Best piece of advice you’ve been given

MP: It’s not really advice, but how my parents taught me to be humble, respectful and hard-working, that’s what I try to pass on to my daughter.

Jupilings: What’s one branding lesson you’ve learned in your career and ventures

MP: Social media… It’s vital for a brand now, but it’s challenging for me because as a designer brand, people are interested in me and my life while I am not particularly eager to put myself forward. I try to get better at it, and I’m lucky to have great people helping me with that.

Jupilings: How do you deal with setbacks

MP: I used to be very stressed out and spend sleepless nights when there was a problem. Now I have grown, I deal with setbacks more peacefully. It’s better to avoid panic, stay calm and positive to find the best solution for the business.

Jupilings: Who inspires you and why

MP: I’m very inspired by women like Simone Veil who fight for women’s rights. I am so thankful for women like her who are willing to be pioneers and set an example for generations to come.

Jupilings: What does it mean to be a woman today

MP: Women have to multi-task today; we have to be wives, mothers, business women all at the same time. I think it can be challenging to juggle with everything, more than it is for men. Today I feel we are more aware of that and how important it is to support each other as women.

Jupilings: Which movie you would have liked to be the leading actor

MP: Karen Blixen in Out of Africa. It’s one of my favorite movies, and I have so much admiration for her. Living such an adventurous life in such freedom is amazing to me.

Jupilings: What is your life motto

MP: Living in the moment, not being too nostalgic about the past, and not worrying too much about the future.