One of the objectives of branding in postmodernism is essentially getting through to individuals or groups to join your utopia! Is about the certainty of one’s worldview and the paradox of interpretations that validates the brand’s mindset such as courage, being active, cultured, cosmopolitan, daring,… . Basically, creating an echo chamber of motives and … More Branding – How to build your tribe?
Blockchain Technology offers solutions to ensure authenticity & ethical trade. … More The impact of Blockchain Technology on Diamond and Jewellery Industries