How to connect with your online audience in 7 seconds? How do you bring about an emotive response in the cyber space? How the online surfers, viewers or fans will get to experience your feelings, your attributes by reading your “About” page? The moving pictures are the answer. Whether you are an executive, a consultant, an artist,… creating video bios will significantly prompt deep and meaningful bonding. Visuals with well structured script are memorable. You have control over the flow of information to illuminate professionalism, inspiration, empathy, creativity or any personal attributes that will assure a favourable connection.
The essential elements in producing compelling video bios for your personal branding:
Script: Create a storyline that is relevant to your profession. Start with your brand attribute, the authentic quality that reveals your character and supports your intention & unique promise. An example might be that your brand is about helping others succeed as a consultant. Hence, that particular trait in your personal and work behaviour such as enthusiasm should be revealed in your script. Next employ your brand statement and weave a story that embodies your sensibilities, strengths and vulnerabilities. Account your experiences and challenges to toss in an intimate flavour to your content. Suppose you want to be regarded as an influencer, in that case you should give your perspective on a topic. For the most part, remember your written bio will list all your accomplishments however your visual motion should convincingly render abstract feelings apparent.
Visual Appeal: Check the Basic rules of design, provided by Canva to help you with the shot compositions of places, people and yourself.
The audio: Choosing the right music and narrating your story should be in harmony with your images and your intent. Websites such as: AudioJungle or Freeplay Music allow you to choose the appropriate background music for your video. As for the voice-over, make sure that is clear. Your tone and pace should reinforce the emotions that correspond with important moments or ideas.
Last but not least, emerging technologies such as virtual reality, 360-degree video and augmented reality allow viewers to experience the adventure and visualize your work. These immersive ways enable you to create notable and emotionally vibrant stories.
Digital art is about imaging the reality as you want. It is perpetual, interpretive and reflects the outlook of different cultures. It allows the artist to connect the dots between creativity, perceptions, desires, popular and high cultures. An art that communicates the unsaid and allows you to experience visually other senses.
Dolceacqua’s iconic stone footbridge that arches over the Nervia river, dubbed by the master of impressionist, Claude Monet ” jewel of lightness” and the Doria Castle depicted in 1884 is the birth place of powerful Doria Clan who were lord of Genoa in 16th and 17th century. The castle is in ruins however at the top, the restoration has allowed an area for festivals and plays with a panoramic view of the spontaneous nature of Liguria.
The cobblestone walkways and alleys with twists and loops, the artist shops and the adorable restaurants all air medieval romance and characterize the gentility of the knights of the round table. Among the eateries, “Casa e Bottega”, accentuates the essence of Dolceacqua charm and marvellous cuisine.
The primary economic activities of the region are olives, production of roses, mimosas, brooms and local speciality wine called “Rossesse”. The wine grape is aromatic and garrigue flavoured, suggesting bushy, wild and fragrant plants.
With every old town and city, there is a story and the legend of Dolceacqua is about women’s emancipation. The tragic love story of Lucrezia and Basso, two lovers who fought against the “Jus Primae Noctis”, which means the newlywed bride should spend her wedding night with the lord of the region. The story recounts that while Lucrezia and Basso were celebrating their secret marriage, the Marquise’s guards kidnaped her to perform her duty. However, she refused and was imprisoned and left to die in the dungeons of the castle. Basso broke in the castle and forced the Marquis to abolish the law with a knife at his throat. The residents of Dolceacqua celebrate this victory with a sweet pastry called “Michetta” accompanied by “Rossesse di Dolceacqua” wine.
Looking to have accessories that tell a story? Well, the friendly and talented Nessa, an Iranian born Canadian accessories designer re-creates fantastic tales and symbolic images that ensure originality. Creating stories to illustrate “My Wonderland”, “What if” and “My fantasies” are at the core of her artistry. She tastefully adorns the thematically focused accessories, capturing the bygone eras by hand painting and print collage. Nessa’s unpretentious wanderings to the art world and the realm of imagination characterizes her timeless accessories.
Tell me about your beginnings, what set you on this path: Well, this all started at the time I was living in Dubai. I had spent quite some time concentrating on paintings with a focus on very feminine themes. Dubai was a haven for anything luxury, but I thought most of the fashion being offered lacked a touch of individuality. That is when I started experimenting with painting designs, more spcifically traditional/nostalgic Persian designs, on women’s shoes and accessories. I received great feedback from family, friends, and a small group of followers I had and the rest is history.
What does Nessa means: It means women/ feminine in Arabic but to my surprise the word also has origins with different meanings in Hebrew, Irish and Greek.
Walk me through the process of your creations: it all starts with anything that inspires me. It could be a poem, a nostalgic image, a character or a story. Then I start playing with ideas on how to incorporate the vision into a design and what to put the design on. Would it work better on bags, shoes or something else, what material would best suit the design, what kind of colors should I use, and things like that. Sometimes it can happen as quickly as the first try, sometimes it would take many many failed attempts after which I might change the idea altogether. I have a whole collection of items I have started work on, but had to abandon the idea one way or another.
Why “by Nessa”: well, since I love arts in any shape or form, and because I love working on different things, I didn’t want a name that would pigeon hole the scope of my work, so I guess “By Nessa” allows me to do anything, or even change direction completely without having to change the name.
What does individuality mean to you: I guess is to see things a little different than most. I mean almost everyone has their individual interpretation on nuances of daily life, events, fashion and etc, but some people are capable of seeing certain things in a different light. I strive for that.
Which is your favourite art movement / period in Iran and why: l am most fascinated by the Safavid period and the Persian miniatures representing stories and ways of life of this era.
How do you choose words / quotes for your calligraphy designs:sometimes its just the matter of using certain words that simply look great on a design, but most of my inspiration comes from Rumi’s and Khayam’s poems.
When you are commissioned, what is your advice for an anniversary gift: anything that represents a memory or personality of the receiver. If one sees the gift and immediately relates it to that individual, then it’s the right gift, and it could be anything.
And your advice to a woman buying her partner a birthday gift:The same applies.
What inspires you: being an artist, I have the privilege to let my mood determine a source of inspiration. Therefore, it really could be anything.
Do you have a muse or fashion icon: I like anything old and classic in fashion from 1920’s to the 1950’s.
How do you overcome fear and doubt: just believe, if in nothing else but at least in yourself. I read somewhere, courage is not being fearless, it is being scared but doing what you have to do regardless.
As an immigrant, a woman and a designer, what are the challenges in your vocation that government/ community should be aware and subdue: I wish there were more venues specially in rural areas that offer a space for artists to work and display their art. Toronto is great at that, however the small towns as part of Greater Toronto, (I live in Newmarket) lack these types of facilities.
What is your idea of social responsibility: that is a tough one. Not sure, I guess to remain true to the message the artwork is trying to represent and refrain from misinterpretations and assumptions.
Favourite book, and why: I generally stay away from fiction. I like philosophy and psychology subjects, things I can actually apply in real life.
Among celebrities, politicians, overall public figures who would you like to create an accessory for: l have created quite a few pieces for some celebrities and public figures still I like to design for “Farah Diba” and “Golshifteh” as well.
Favourite travel destination: I would love to go to Morocco and Spain.
Your life Motto: You can reach anything if you want it bad enough.
Leonardi Emanuele, experimental sculptor and winner of Artistar 2017 is channelling human sentiments into his craft. His art speaks at a deep, emotional level, eliciting sublime feelings and aesthetic chills. His micro sculptures portray characters that are unwavering, supportive or crusading. His philosophical approach to body ornaments is powerful and has a symbiotic relationship between the human emotions and the art of jewellery.
His piece called ‘Valutazione del Rischio’ (Risk Assessment) won him the Artistar award. A jewel-work of art crafted from wood, leather and bronze composed of necklace and brooch. The neckpiece depicts human’s desire and willpower to achieve in spite of everything.
Are you looking for a present for someone you want never to forget you? Do you like to be radiant? Do you like to exaggerate your ensemble? Do you like to treat your beauty to pure luxury? Do you want to possess that effortless “look at me” aura? Then you must stop by Archives Toronto. The one stop destination to explore the whimsical, avant-garde & unique creations in fine jewellery and accessories. Artfully showcasing the fine collections with all white interiors and mouthwatering one of a kind accessories, you are in the glamour land.
We met with talented and capable Jaleh Farhadpour, the owner of Archives Toronto. She studied architecture & fashion from which she has discovered her signature style and nurtured her creativity.
Tell me about your beginnings in art and design: I am an architect by training and worked in the fashion design industry in Dubai & across Europe. In 2005, my fascination with gemstone, their healing power, my inner experiences and emotions propelled me to create my own line of fine jewellery.
What experience or situation compelled you to design jewellery: My childhood memories. Being the eldest, my grandmother gave me permission to ferret around her treasure trove, dress up and adorn myself with her diamond studded and precious stones fine jewellery. That was my fantasy land and those recollections fanned my inspiration.
The first designer piece you owned was from which jewellery designer: Van Cleef & a Rolex watch.
What is your advice to a man buying his partner an anniversary gift: Choosing a piece with authentic design that can be passed down for generations will carve a special place in her/his heart. Fine jewellery made with passion, considering originality and craftsmanship should have greater importance to the monetary value of the stone or the weight of the gold.
And if you were to give one tip to a woman buying their partner a birthday gift: A watch is always a cool piece of jewellery, is stylish, has a functional use and tells the time.
Is jewellery an investment: Definitely fine jewellery is an investment. Designer pieces such as JAR have their own cult and unquestionably increase in value.
How does your showroom make life easier for busy fashionistas : We go through myriad of designers and pick the ones who are basically avant-garde, fashion forward with an edge. From boundless simplicity to divine complex designs, our selections are not only for early adopters who embrace the cutting edge aesthetics but also the romantics, the bohemians or the adventurers. The uncompromising novelty of our collections whether fine jewellery or accessories such as sunglasses, hats & bags have the “wow” factor. We offer what the trendsetters around the world are wearing. We have clients from New York, who used to travel to Europe to learn about the latest trend and add to their jewellery collection or accessories, now they are coming to us .
What is your favourite accessory: Definitely, a pair of earrings, I cannot go out without them.
Graduation season is coming up, any suggestions to parents and grand parents who are looking to buy a gift: A pair earrings by Delfina Delettrez, fourth generation Fendi and celebrated jewellery designer.
What genre of music inspire you: Rock, Stairway to Heaven is one of my favourite songs.
What is your idea for social responsibility: Environment is important to me, I strongly believe that we should buy quality rather than quantity. If we all use less, buy less we are helping mother earth. I love this quote: “I am not rich enough to buy cheap stuff”. Personally I am committed to recycling, cooking local, eating local. It is our responsibility to preserve our planet for future generations, and try to eliminate consumerism as much as we can. How? Well, try a minimalist wardrobe, which helps with “decision fatigue”, and invest in your accessories like sunglasses, hats, handbags & belts and jewellery. You can wear the same outfit over and over, it is about how you pull out looks. High quality accessories is one time investment that add personality & zip to your ensemble.
Are you involved in a charity? and why? Giving back goes hand in hand with my beliefs. It makes me feel good & my life meaningful. Many years ago, I’ve started a shelter for battered women and children in Iran and to this date gratefully is enabling many individuals to re-gain their integrity, self confidence and the ability for re-integration into society. Philanthropy is a connection with your community without it your spiritual self would be broken.
Which movie you would have liked to be the leading actor? Roman Holiday.
What is power? Love is power.
Your favourite place to travel? Well, it changes, up to year ago it was the magical Sri Lanka & recently I had a vacation in Nevis and loved it.
What is your favourite book?” Through the narrow gate”, by Karen Armstrong. I’ve read few of her books and they all had a great impact on my spiritual awakening. Her views gave me a clarity that we are all part of one human family.
Among the politicians who would you like to play card with?Emmanuel Macron.
What is your “life Motto”? Do it with love and passion or don’t do it at all”.
What have you learnt from your kids? I have learnt that my capabilities are limitless because of my kids. I learnt when you love deeply, you are unstoppable. From the very first day they were born, I learnt about my strengths, my resilience and how to deal with my fears.
Photos courtesy of Archives Toronto, 1275 Bay Street Toronto On, Canada, M5R 0B3. Tel: +1 416 922-2229
As Homo sapiens we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on needs of its members, allows your brand to cultivate advocacy. All the same, the champions have the passion, are genuinely invested, have the power to trigger action and conviction to endorse your brand. As the result, their emotions are well received and the brand benefits from their credibility.
How to get your brand’s biggest fans on board?
Unequivocally, the most important tool to make progress is knowledge. By providing them value-added incentives, you sow the seeds of reciprocity. Sharing tips, whether is core insights to help them solve their issues on community blogs or using social channels to improve their experience, will allow you to earn their support.
Creating a platform or events for networking helps individuals to boost their personal development or reach their professional goals. Webinars, mentorship programs or seminars are effective strategies to offer your audience. Attending an event or engaging in an online conversation, inspire new possibilities. Consequently, the inspiration propels individuals from indifference to choices. A person who enters an enthusiastic state has more self esteem and sets out on a productive cycle. Thereby, your efforts to organize such events or channels to expose great ideas or interaction with inspiring experts breed advocacy.
In order for your brand to succeed, you have to embrace and invest in building communities. Being sensitive towards the community concerns, issues and improving quality of life by implementing programs such as volunteerism or philanthropy nurture trust & loyalty.