Tag: #inspiration

Branding – How to build your tribe?

 

One of the objectives of branding in postmodernism is essentially getting through to individuals or groups to join your utopia! Is about certainty of one’s world view and the paradox of interpretations that validates the brand’s mindset such as courage, being active, cultured, cosmopolitan, daring,… . Basically, creating an echo chamber of motives and behaviours that embraces the attitudes of individuals and ensues support.

Nike embodies the major characteristics of postmodern branding by juxtaposing essential and ephemeral social experiences throughout their branding efforts. From their logo depicting motion and speed to their inspiring lifestyle, Nike explores the complexity and real challenges of our world at the same time the real basis of motivation, passion and empowerment. Their diverse and connecting social media posts champion creation of tribes that identify with it’s way of life and play an instrumental role to promote the brand. Their stories tap into the essential feelings, the interplay of oppositions and realities that propel us to be a role model, to have that “can do attitude” regardless of the gender, giving hope and saving a child “from the streets to the league”.

Nike: A sunset is not a stop sign.
Nike: A sunset is not a stop sign.
Nike: It's not always sunshine and sand. #justdoit
Nike: It’s not always sunshine and sand. #justdoit
Nike : If you don't take risks, you'll always have regret. #justdoit
Nike : If you don’t take risks, you’ll always have regret. #justdoit

The postmodern culture of connecting with your tribe in personal branding is also setting side by side different aspects of our self-image and opposing views. Fragmenting our narratives, documenting extremely realistic images, sharing contents that supports the complexity of ourselves is appreciated by many.  Transforming our opinions and beliefs offline and online, into what we consume, wear or undertake should be acknowledgement of contradictions that makes us human.

Emma Watson- Ready for anything after @SheFighter training with Lina Khalifeh. She opened the first self defence studio for women in the Middle East. I’ll be chatting with her and 8 other activists about challenging gender stereotypes at @OneYoungWorld Ottawa later today.
Emma Watson- Ready for anything after @SheFighter training with Lina Khalifeh. She opened the first self defence studio for women in the Middle East. I’ll be chatting with her and 8 other activists about challenging gender stereotypes at @OneYoungWorld Ottawa later today.

Forming a loyal postmodern tribe or a community demands the understanding that diversity, differences and similarities are in state of flow. For that reason, plug in to identify trends and shifts from passing ideas, harness your capabilities to help others, tune in to your supporters to help you grow, take risks to make an impact and be conscious of the fluidity of ideas and our ways of life.

 

Featured image is work of art by : JR –  The artist exhibits freely in the streets of the world, catching the attention of people who are not typical museum visitors. As he remains anonymous and doesn’t explain his huge full-frame portraits of people making faces, JR leaves the space empty for an encounter between the subject/protagonist and the passer-by/interpreter. That is what JR’s work is about, raising questions…

Selling your Artwork on Blockchain Technology

In today’s culture, we are inspired or entertained digitally, we are all digitally connected and we narrate our life stories with digital images.  So what is digital art? Connecting the dots, science and art have been blended to improve, stimulate or influence our lives for better and at times wickedly. Technology has phenomenally enabled artists to express their imagination with computers rendering ultimate realism to alluring fantasy.

LaTurbo Alvedon - SITTIN' UP IN MY ROOM
LaTurbo Alvedon – SITTIN’ UP IN MY ROOM

Yet, the anxiety of copyright and monetizing lingers in the digital sphere! Being fairly compensated for a work of art and the happy hunting ground for all and sundry are liberally ideal! Once again, technology is the positive force that reinforces this concept. The blockchain technology provides the artist a favourable platform to protect and be awarded deservedly not to mention conveniently and gives transparency to the opacity of the art world.

Whether the digital and the new media genres are in our computers or part of our living or working space, it is significantly expressive of our culture, social observations or just feel-good indulgence.  At the same time, the fluid creativity that appears in digital work and new media from pointing out the inequalities, oppressions, fighting for justice, questioning mindless behaviours or beliefs to inspire and improve our ways of life can be viewed, shared and owned prolifically.  Being able to own such artwork that moves you, the provenance is clear, and it might go up in value is appealing to many of us.

Eva Papmargariti - In ‘Always a body, always a thing’ Papamargariti, examines transformation and morphological/ontological fluidity through a series of bizarre incidents – actual or imagined – whose common thread is the ingestion and embodiment of plastic by living beings (fish, frogs) that end up mutating, as well as the appearance of a host of amorphous masses in natural settings (meadows, lakes).
Eva Papmargariti – In ‘Always a body, always a thing’ Papamargariti, examines transformation and morphological/ontological fluidity through a series of bizarre incidents – actual or imagined – whose common thread is the ingestion and embodiment of plastic by living beings (fish, frogs) that end up mutating, as well as the appearance of a host of amorphous masses in natural settings (meadows, lakes).

What’s more, blockchain technology addresses many critical questions for the artists and the whole art world! It transforms the way art is distributed and owned. It tackles the seriousness of censorship by decentralizing. It gives the sufficient power to the artist over the ownership or use of the artwork specially by institutions or groups of people whose ideas oppose the artist.  Galleries & museums are our point of contact to the artist but what about the ones that are located in another continent or are not particularly household names? Blockchain technology means significant change in fairer distribution of wealth and having democratic choice in the matrix of our societies.

Few online art projects and sites applying blockchain technology:

Dadiani Fine Art is the first gallery in the UK to start accepting cryptocurrency for works of art. The currencies which we currently accept include bitcoin, ethereum, ethereum classic, litecoin, ripple, dash and NEM.

left gallery produces and sells downloadable objects.

Cointemporary  an online platform for exhibiting and selling artwork.

Ikonotv.art offers a free art stream for internet and SmartTV users.

Featured image by: CARLA GANNIS’S work examines the narrativity of 21st century representational technologies and questions the hybrid nature of identity.  (Transfer Gallery)

The impact of Blockchain Technology on Diamond and Jewellery Industries

Imagine the beauty & the emotional connection to your fine jewellery is supported by conflict-free, fair labour and authenticity. Imagine that, one day, with a click on your cell-phone you can trace from it’s inception to production, the history or the past ownerships. One of the biggest challenges of fine jewellery specifically the diamond industry is the convincing fakes, the swags and the misleading claims.

Resolving these issues requires integration of innovative solutions into the trade such as Blockchain Technology. The transparency and the verification systems provided by this technology, corroborate trust and significantly reduce frauds whether in insurance realm or counterfeits.  By creating immutable records to track and protect the valuable goods through Blockchain Technology, manufacturers and brands set the seal on the authenticity & ethical trade. Ultimately creating a progressive world where everyone is a winner.

The disruptive technology promotes socially fair transactions, prevents compromising reputation, and establishes personal connections between the customer and the brand.  The industry is warming up, leveraging Blockchain Technology to generate value for it’s customers and reduce costs. One of the technology companies, offering solutions underpinned with Blockchain Technology for diamond industry is Everledger. A global start-up creating thumbprints across the supply chain pipeline to protect the ownership, authenticity, reputations and the challenges that bear a heavy cost not only for the owners, insurers, but to all parties involved.

Industry leaders such as Debeers are also investing in new platforms supported by Blockchain Technology to create highly secure database to record the activities throughout the supply chain while making sure that the sensitive data will remain between parties involved in the transaction. Thanks to Blockchain Technology,  the ownership joy of DeBeers refined collections is largely expanded.

DeBeers - ADONIS ROSE CLUSTER RING
DeBeers – ADONIS ROSE CLUSTER RING
DeBeers - SWAN PAVÉ BAND
DeBeers – SWAN PAVÉ BAND
DeBeers - INFINITY BAND 5MM
INFINITY BAND 5MM

 

DE BEERS AURA HEART CUT PENDANT
DE BEERS AURA HEART CUT PENDANT

 

TALISMAN YELLOW GOLD LUCKY COIN BRACELET
TALISMAN YELLOW GOLD LUCKY COIN BRACELET

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reign Sapphire Corp., is another custom and branded jewelry company, that is incorporating Blockchain Technology to authenticate sapphires as a conflict-free and accepts Bitcoin as payment via Bitpay on reignsapphires.com.  They offer Australian sapphires, designed in Beverly Hills with chic and modern aesthetics appealing to millennials.

Reign Sapphires
Baguette Double Ring in Yellow Gold

 

Flexible Stiletto Earrings
Flexible Stiletto Earrings

 

 

 

Amor Ring
Armor Ring

How To Bring Your Personal Brand Voice To Life?

In previous blog post, I talked about how to define your personal brand voice and frame recognizable standards to create your brand story. In whatever field, your distinct voice, signature image and style determine your relationship within your circle or group, overall in society at large. Let’s expand our topic to the critical element of bridging your brand identity/voice to real life and social media.

Let’s start with your engagements through myriads of social media platforms. Generally, the nature of these mediums are spontaneous and fluid. Cultivating your personal brand voice on social media calls for identifying your tone, your language and your purpose.  Creating contents that are authentic and endorse your brand voice; requires clarity, discipline and consistency. Blissfully once established, it takes away the distracting flotsam in your busy lives.

Sweeping through your list of what I am and what I am not, can be used to create contents that give a hint or a splash of your identity. It really pays off if you have done your homework.  For instance:

You prefer the visual appeal of Instagram to adapt your screenplay and engage with your friends or the public. You are an empathizer but not a sympathizer; you prefer soft rock & relaxing music but not techno; you love to read fiction concerning social issues not science fiction; you are an advocate for a specific cause, you love to eat french pastry, the list goes on.

Certainly, the efforts to define your personal brand voice gives you a clear idea to share images and micro stories that exhibit your opinion and position. Creating snaps, videos, tweets or images to showcase what matters to you; putting into words effective captions that firmly support your perspective; sharing your odyssey, together breath life to your brand.

Each medium evokes different experience and connection. Tapping in to the most compelling one to convey your intentions, you need to tailor your brand story to fit. No matter what form your are using, there are few techniques that you can apply to stamp your brand story, whether through snaps, images, conversations or attire:

Show don’t tell: your choice of clothing, manner, your posture, your eye contact, your images, a piece of art, snaps or pins,… should be in harmony with your brand voice.

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Serena Williams sleek feed on Instagram attest to her qualities and values.

 

 

 

Foreshadowing by giving hints and clues: your choice of accessories, food or wine; a quote or a proverb; building anticipation by composing contents that your circle looks forward to,…. are few tips to consider.

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For instance, one accessory that reflects your character in an understated elegance is a watch. Let’s say, you are a sportsman, a thrill-seeker,  drive a Porsche 911 and choose to spend a weekend in Circuit  des 24 heures de Mans. Certainly you wear an Omega wristwatch that communicates the style with power in a subtle way.

 

 

Appeal to senses: your choice of music to include in your storytelling; a description of a taste;  narrating the mood,…. invoking a sentiment that one hopes for and allows your audience to relate.

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Jess Hoffman snapchat account (@ChoosingChia) focus on wholesome plant-based ingredients. She shares the fresh produce that goes into her juice of the day, step-by-step videos of her favourite recipes.

 

 

Ability to find solutions: Be a thought leader by sharing your knowledge; talk about your experiences;  be the expert in your topic of choice; tell what motivates you; your world views,….

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Lewis Howes, an American author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness, a talk show distributed podcast. He makes use of his knowledge of marketing, product design and human behaviour through his online media company.

 

Set up a unified visual branding: this technique surely applies both to your social media engagements and physical attributes. Use of colour that matches your emotions and fonts that appeal to you personally. Be expressive and include a signature style to indicate your distinct voice.

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Christoph Niemann Instagram account @abstractsunday is innovative and witty. His whimsical signature is apparent in all his visual storytelling.

 

 

We might not have the unique experience of cheering people up, influence, entertain, tell and hear stories around a campfire at all times, still adapting the same approach and emotions to our social and career networking brings our personal brand voice to life.

 

Personal Brand Storytelling With Videos

How to connect with your online audience in 7 seconds? How do you bring about an emotive response in the cyber space? How the online surfers, viewers or fans will get to experience your feelings, your attributes by reading your “About” page? The moving pictures are the answer.  Whether you are an executive, a consultant, an artist,…  creating video bios will significantly prompt deep and meaningful bonding. Visuals with well structured script are memorable. You have control over the flow of information to illuminate professionalism, inspiration, empathy, creativity or any personal attributes that will assure a favourable connection.

“Your brand is a unique promise of value”. William Arruda

The essential elements in producing compelling video bios for your personal branding:

Script: Create a storyline that is relevant to your profession. Start with your brand attribute, the authentic quality that reveals your character and supports your intention & unique promise.  An example might be that your brand is about helping others succeed as a consultant. Hence, that particular trait in your personal and work behaviour such as enthusiasm should be revealed in your script. Next employ your brand statement and weave a story that embodies your sensibilities, strengths and vulnerabilities. Account your experiences and challenges to toss in an intimate flavour to your content. Suppose you want to be regarded as an influencer, in that case you should give your perspective on a topic. For the most part, remember your written bio will list all your accomplishments however your visual motion should convincingly render abstract feelings apparent.

Visual Appeal:  Check the Basic rules of design, provided by Canva to help you with the shot compositions of places, people and yourself.

The audio: Choosing the right music and narrating your story should be in harmony with your images and your intent. Websites such as: AudioJungle or Freeplay Music allow you to choose the appropriate background music for your video. As for the voice-over, make sure that is clear. Your tone and pace should reinforce the emotions that correspond with important moments or ideas.

Last but not least, emerging technologies such as virtual reality, 360-degree video and augmented reality allow viewers to experience the adventure and visualize your work.  These immersive ways enable you to create notable and emotionally vibrant stories.

 

 

Raw Series by Cristian Girotto

Digital art is about imaging the reality as you want. It is perpetual, interpretive and  reflects the outlook of different cultures. It allows the artist to connect the dots between creativity, perceptions, desires, popular and high cultures. An art that communicates the unsaid and allows you to experience visually other senses.

Once more,  talented digital artist, Cristian Girotto has patiently rendered culinary art in a liberal & eye-catching series dubbed “Raw”. Cristian Girotto is a digital artist based in Paris, you can view his portfolio on Behance or his website.

Raw by Critian Girotto
Raw by Critian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto
Raw by Cristian Girotto

Dolceacqua – A medieval village in Italian Riviera

Following the trail of Claude Monet, the picturesque village of Dolceacqua, at the bottom of Nervia Valley, in the Italian region of Liguria is an expressive sight.

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Dolceacqua’s iconic stone footbridge that arches over the Nervia river, dubbed by the master of impressionist, Claude Monet ” jewel of lightness” and the Doria Castle depicted in 1884 is the birth place of powerful Doria Clan who were lord of Genoa in 16th and 17th century. The castle is in ruins however at the top, the restoration has allowed an area for festivals and plays with a panoramic view of the spontaneous nature of Liguria.

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The cobblestone walkways and alleys with twists and loops, the artist shops and the adorable restaurants all air medieval romance and characterize the gentility of the knights of the round table. Among the eateries, “Casa e Bottega”, accentuates the essence of Dolceacqua charm and marvellous cuisine.

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The primary economic activities of the region are olives, production of roses, mimosas, brooms and local speciality wine called “Rossesse”. The wine grape is aromatic and garrigue flavoured, suggesting bushy, wild and fragrant plants.

With every old town and city, there is a story and the legend of Dolceacqua is about women’s emancipation. The tragic love story of Lucrezia and Basso, two lovers who fought against the “Jus Primae Noctis”, which means the newlywed bride should spend her wedding night with the lord of the region.  The story recounts that while Lucrezia and Basso were celebrating their secret marriage, the Marquise’s guards kidnaped her to perform her duty. However, she refused and was imprisoned and left to die in the dungeons of the castle. Basso broke in the castle and forced the Marquis to abolish the law with a knife at his throat. The residents of Dolceacqua celebrate this victory with a sweet pastry called “Michetta” accompanied by “Rossesse di Dolceacqua” wine.

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