How To Creatively Communicate Your Brand Promise

People are drawn to the luxury industry for different motives. The traditional luxury ambassadors hold on to the ephemeral feelings driven by the narratives touching on superiority and pride. Then again, the experience hunters are seeking personal connections in the brand’s promise to unleash their dreams. Last but not least, the hip netizens who are … More How To Creatively Communicate Your Brand Promise

How To Create Your Personal Brand Statement

Your commitment to your natural talents, your learned skills and your intentions creates your personal branding statement. Specifically, you are responsible for aligning your intentions, and your strengths to communicate your brand. Your approach to craft a statement should not be to classify, state a job description or a goal, but what makes you memorable, … More How To Create Your Personal Brand Statement

3 Key Elements Of Brand Storytelling

Why do you need a brand story: Personal or corporate brand storytelling is about being remembered, motivating favourable action, engaging investors or changing perceptions. Simply, communicating your vision through a story allows your audience to be inspired, gain clarity and act with focus. For instance, in an investor relations meeting, by adapting your strategy to a story, … More 3 Key Elements Of Brand Storytelling

Create a Community – Grow Loyalty

As Homo sapiens, we strive to belong and be acknowledged. Basically, we desire to be part of a community that allows us to be emotionally connected, accepted and potentially play an important role. The spirit of creating communities is to build relationships, empower individuals with solutions or to educate. In essence, fostering communities based on … More Create a Community – Grow Loyalty