Art, as a positive influence, plays a significant role in cultural tolerance, civic engagement or political movements. It boosts the local economy of communities, connects the newcomers, develops the critical thinking and problem solving or impels corporations to support the collective through investment. Since Web 1.0, fostering stronger economy, cultural inclusions and reinforcing the understanding … More Interview with Beatriz Ramos, Artist and Founder of DADA.nyc
As humans we love colours! The physical feelings and perceptions such as associations, behaviours, influence, choices, … are all different outcomes produced by colours. They convey our messages, glitter our lives, elicit our emotions. Every year, the world-renowned authority on colour, Pantone Institute choose a colour to illuminate global trends, opinions, developments and sentiments shaping … More How Brands Can Effectively Use Pantone Colour of the Year 2018 – Ultra Violet
In its many forms, an event is a powerful tool to inspire loyalty, to attract new audiences, to engage, or to start a movement. Harnessing the enormous potential of events requires a cohesive approach to create a “real brand experience.” Without a doubt, a winning strategy if meticulously planned and implemented. Whether you are hosting … More How to Brand Your Event?