Tag: #musicians

Civic Tourism – El Campo de Cebada

Travel is about transformation, a catalyst to make sense of people’s behaviour and observe the challenges and beauties of our planet. Visiting museums, sightseeing in a double decker bus or tasting the authentic dishes are experiences that we all strive to accomplish when we are travelling. However, our curiosity to get wind of the meaning of life for locals is indulged when we visit the ugly or the unpleasant still the charismatic neighbourhoods. Exploring the local slums & the stomping grounds, cast light on motives that influence political, social or cultural movement that spawn in a community.

El Campo de Cebada, in La Latina quarter, Madrid, is one of those local hangouts, with graffitis, musicians, plays and wave of people moving in and out. It was a sport centre that has been demolished and now is a temporary community space por y para los vecinos – for and by the neighbours”, until the funding for new centre is raised. The confined space is about self expression, camaraderie and joy. The sense of belonging fused with personal identity is in the air, ranging from group of youth playing cards to dancing or music lovers sitting on a rusted chairs to enjoy the local artist to different groups of individuals with different backgrounds drinking, reading or relaxing. They are all merged in this rugged yet vibrant space to enjoy life.

 

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The wisdom to engage the community to solve the collective challenges, foster creative learning and allow the abstract feelings of subjectivity rise between the inhabitants and the street performers and musicians, underlies the purpose of this space.

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It made me wonder whether creating community spaces where the neighbours contribute to its development as a mean of dialogue and healthy activism can encourage respect, responsibility and compassion among the inhabitants?

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Plan all the way to the end

You are ready to share your talent, your skills or your product with the world, NOW WHAT?

“Experience shows that, if one foresees from far away the designs to be undertaken, one can act with speed when the moment comes to execute them”Cardinal Richelieu 1585-1642

Plan, Plan & Plan. Creating a comprehensive plan will stop your to react emotionally and be in improvisation mode. Rigidity and over-planning are to anticipate crisis and bring clarity to your intentions & objectives. Improvisation leads to faking and ignoring the challenges at hand. A vague plan generates thoughtless actions which in turn  damage your brand identity.

“As water has no constant form, there are in warfare no constant conditions.” Sun Tzu

Adapting to uncertainty & having alternatives are to muster your team and thoroughly specify responsibilities.

Research your market, the competition, analyze, set deadlines,  milestones, coordinate and evaluate. Be rigorous in your end results still be flexible in the content.

“Do the right thing,…”, Sun Tzu

Do remember that an effective public relations plan is not about positive image more about sharing valuable information in the most creative and relevant ways. Authenticity, accuracy and reliability are your guiding lights to plan every step of the way.

“Those who do not use local guides are unable to obtain the advantages of the ground.” Sun Tzu

In the peer-to-peer culture, collaboration with influencers and journalists is important and crucial element of your plan. Partnering to create contents, having designated ambassadors and fathom solutions to better your community would be a powerful strategy.

A winning PR campaign knows its audience, has a concise and persuasive narrative, follows through the plan and is not distracted by outside factors. Be disciplined and communicate repeatedly your key messages. The golden rule for a plan to succeed is to keep the flow of communication with all involved.

Sell Your Music

How do you shine in this digital age? Making music, recording and distributing can all be done without ever leaving your room. The internet offers endless opportunities, harnessing the possibilities requires effective strategy. As an artist/musician, you want your music to touch peoples’ heart and soul, you want to be remembered.  Whether you are just starting out or have some experience, you are ready to share your talent with the world. You have to prepare yourself mentally and focus on who you are and what actions you should take to represent your true self. Understand your expectations and reflect upon them. Be ready to embrace success. Once you are clear about your expectations you can take command and have a strategic action plan to connect with your audience and promote your music in tune with YOU.

Here are few steps to consider for your promotion:

Collaboration with other musicians, takes you in front of their fans. Identify musicians in your genre, and start with artists that are slightly more established than yourself. With an added impulse for them, your association will pave the road for your next approach to a more popular band and work your way up. Connect with music groups, either in Twitter chats or Facebook groups. Network, exchange ideas, support and inquire about gigging, recording, tour collaboration.

Promotion through media outlets, is similar to working with other acts. Start with smaller platforms, network and use their logos on your page or website. Gradually build up your resume and bigger outlets, TV Channels and websites will seek you and offer good exposure.

Your own website is your online starting point. First impressions count, investment on your own website allows you to control your contents, brand image, arrange your social media and widgets in one place aside from the flexibility to create polls and fan clubs. Include sponsors, create tailored advertisement without adhering to specific guidelines placed by 3rd party website. Certainly, it’s easier to manage your ranking and search engine results through your own domain name.  You have the opportunity to build personal relationship with visitors and build a fan base. It’s absolutely necessary to be on 3rd party social media platforms, however be aware that they might not be as popular down the road and they might even shut down.

Be Social, but don’t try to be everywhere. Choose one or two social platforms and have a marketing strategy.  Understand your goals, do you want to promote your album, sell tickets, raise funds, increase your followers or connect with the influencers? Who are your super fans? Where and how you can reach them? Have concrete and realistic goals. First, create magnetic profile and start posting entertaining, valuable and illuminating posts in the form of music, images, blogs, videos, vines, podcasts…, on regular basis. Be consistent with your schedule and ensure that your fans join in the conversation and leave a comment. Be approachable, share contents such as your recording experience with an amusing vine post, create a witty meme, in it’s growth and peek stage, that communicates your brand, make an impromptu artful video with your smart phone or make photo series that you post on instagram, in a period of time and add a message to each post.

Interaction with your fans, engage them to create contents. A well-received method is to ask your fans to interpret your songs with a creative videos and share them on instagram. The result is a fantastic website with inspiring and creative contents. Encourage them to share poems or art forms for your next album cover.

Although, having a long term strategy and investing in your public relation marketing will promote your music in a turbo fashion, it is vitally important to know who you want to become prior to what you need to do.