Tag: #narrative

Jen Mann – Relationships & Emotions

Jen Mann is a Canadian artist who explores how relationships form and develop. She delves into “self “concept, the realization of being a separate entity and how our shared experiences whether in the form of harmony or conflict, condition our ways of life.

Fireworks by Jen Mann
Fireworks by Jen Mann

Her compositions manifest the prevalent social trends in digital narratives with incredible hues. The unnatural colours that embody her work relate to her storylines and formulate into strong emotions.

PLZ
PLZ ❤ Me – Jen MannJen Mann

She tackles the existential questions by taking a satirical, intellectual and honest approach to our conventional values.

Emoji - Jen Mann
Emoji – Jen Mann
Venus - Men are from Mars Women are from Venus
Venus – Men are from Mars Women are from Venus
Wet Dreams - Jen Mann
Wet Dreams – Jen Mann

The concept of real or constructed self identity is portrayed in her creations to make us aware of our cultural attitude towards individualism. She is her own muse and captures her identity in different conditions by being conscious of her interrelationships with self, others and her environment.

I don't feel blue, I feel delft blue - Jen Mann
I don’t feel blue, I feel delft blue – Jen Mann

 

Single Tear - Jen Mann
Single Tear – Jen Mann
The Facade - Jen Mann
The Facade – Jen Mann
The side I don't see - Jen Mann
The side I don’t see – Jen Mann

 

Jen Mann’s contact: http://www.jenmann.com/info

 

3 Key Elements Of Brand Storytelling

Why do you need a brand story:

Personal or corporate brand storytelling is about being remembered, motivating favourable action, engaging investors or changing perceptions. Simply, communicating your vision through a story allows your audience to be inspired, gain clarity and act with focus. For instance, in an investor relations meeting, by adapting your strategy to a story, you get rid of the complexity of the data which investors can surely find from other sources or lose focus during a presentation. The same applies in personal branding. Your audience will be motivated to engage and support your goal merely because you have made an impression and they will remember you.  In whatever capacity, your brand story should remove inconsistency and unreliability.

How to improve your brand storytelling:

To get you started, pay attention to the 3 critical elements to create an effective story.

Message/story: Be wary of the decisive factors in particular the order of your narrative, predisposed outlook of your audience, the appeal and whether the account is clear vs suggested. Recognize the emotions of your audience so that you can organize the flow of your story. For instance in an hostile environment, an impartial approach by giving both sides of the issue encourages active listening. Or, if your goal is to change opinion, painting a rosy & speculative picture is boring and slanted. Yet, introducing antagonists specially dark emotions such as fear to more promising sentiments such as hope and compassion gets people behind you.

You: Your audience will start processing your message in view of the fact that you are knowledgeable, trustworthy,  likable such as being a good listener or having a good sense of humour, your poise & neat appearance. Observance of these elements kindles change of perception. Be an expert, know your facts and avoid sluggish tempo when you talk.

Audience: Learn about their primary stance, explore whether they are motivated to accept, their intellectual capacity, their disposition and how much they feel confident about their capabilities. Providing that you are aiming to start an acceptance process and  bring about action. People are more inclined to persuasion when the message is clear and intelligibly simple.

In order to stand out from the crowd, form an identity that helps your audience see your differentiation & your accurate point of view. For the most part, zoom in on the future, be clear as what lies ahead and describe your vision. Just like in stock market, people invest in future rather than in the past.

Five tips: For an Effective Awareness Campaign

How to run an effective awareness campaign? Regardless of the industry, your message whether rewarding or penalizing is to motivate your audience. The overarching goal of your communication strategy from achieving a social mission to other end of the spectrum increasing investor’s wealth, depends on your narrative.

From Prehistoric caveman to present day, we all have the need to connect, entertain or educate through storytelling. True, the means to disseminate stories have evolved and we have many options to connect with our audience, thanks to technology advances. However, the important element of your story is to bind your vision to the expectations, emotions or aspirations of your listeners.

Here are 5 tactics to incorporate in your storytelling initiatives:

  • Clearly define the problem, the resolution and recognize the style suitable to unify the audience’s mind.  Whether you are gushing hope or change, meaningful and authoritative communication will mobilize support.
  • Convey your story in a non-linear way to prevent passive consumption. By creating  a coordinated multi-media narratives, you nudge your audience to enthusiastically share. Tying up your content across multiple platforms, reinforces your message and the story takes a life of it’s own.
  • Repetition is effective due to the fact that it sways attitudes and fuels engagement. Delivering key messages in different context and multiple times, granted, will be received, will become familiar and gain traction.
  • Show people the roadmap or specify a timeline whether to prompt a one time action or spur a change in sentiment/preference.
  • Create a conceivable image and allow the audience to experience and exceed their expectations instead of introducing an Utopia leading to disappointment.
  • The manner you communicate your story is of the utmost importance. Creating a powerful narrative by producing a video, use of imagery combined with music amplifies key messages, persuades and makes it memorable to your consumers.