How To Bring Your Personal Brand Voice To Life?

In a previous blog post, I talked about how to define your personal brand voice and frame recognizable standards to create your brand story. In whatever field, your distinct voice, signature image and style determine your relationship within your circle or group, overall in society at large. Let’s expand our topic to the critical element of bridging your brand identity/voice to real life and social media.

Let’s start with your engagements through myriads of social media platforms. Generally, the nature of these mediums is spontaneous and fluid. Cultivating your personal brand voice on social media calls for identifying your tone, your language and your purpose.  Creating contents that are authentic and endorse your brand voice; requires clarity, discipline and consistency. Blissfully once established, it takes away the distracting flotsam in your busy lives.

Sweeping through your list of what I am and what I am not, can be used to create contents that give a hint or a splash of your identity. It pays off if you have done your homework.  For instance:

You prefer the visual appeal of Instagram to adapt your screenplay and engage with your friends or the public. You are an empathizer but not a sympathizer; you prefer soft rock & relaxing music but not techno; you love to read fiction concerning social issues not science fiction; you are an advocate for a specific cause, you love to eat french pastry, the list goes on.

Indeed, the efforts to define your personal brand voice gives you a clear idea to share images and micro stories that exhibit your opinion and position. Creating snaps, videos, tweets or pictures to showcase what matters to you; putting into words effective captions that firmly support your perspective; sharing your odyssey, together breath life to your brand.

Each medium evokes different experience and connection. Tapping into the most compelling one to convey your intentions, you need to tailor your brand story to fit. No matter what form you are using, there are few techniques that you can apply to stamp your brand story, whether through snaps, images, conversations or attire:

Show don’t tell: your choice of clothing, manner, your posture, your eye contact, your images, a piece of art, snaps or pins,… should be in harmony with your brand voice.

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Serena Williams sleek feed on Instagram attest to her qualities and values.




Foreshadowing by giving hints and clues: your choice of accessories, food or wine; a quote or a proverb; building anticipation by composing contents that your circle looks forward to,…. are few tips to consider.

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For instance, one accessory that reflects your character in an understated elegance is a watch. Let’s say; you are a sportsman, a thrill-seeker,  drive a Porsche 911 and choose to spend a weekend in Circuit  des 24 heures de Mans. Certainly, you wear an Omega wristwatch that communicates the style with power in a subtle way.



Appeal to senses: your choice of music to include in your storytelling; a description of a taste;  narrating the mood,…. invoking a sentiment that one hopes for and allows your audience to relate.

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Jess Hoffman snapchat account (@ChoosingChia) focus on wholesome plant-based ingredients. She shares the fresh produce that goes into her juice of the day, step-by-step videos of her favourite recipes.



Ability to find solutions: Be a thought leader by sharing your knowledge; talk about your experiences;  be the expert on your topic of choice; tell what motivates you; your worldviews,….

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Lewis Howes, an American author, entrepreneur, and former professional Arena League football player. He hosts The School of Greatness; a talk show distributed podcast. He makes use of his knowledge of marketing, product design and human behaviour through his online media company.


Set up a unified visual branding: this technique surely applies both to your social media engagements and physical attributes. Use of colour that matches your emotions and fonts that appeal to you personally. Be expressive and include a signature style to indicate your distinct voice.

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Christoph Niemann Instagram account @abstractsunday is innovative and witty. His whimsical signature is apparent in all his visual storytelling.



We might not have the unique experience of cheering people up, influence, entertain, tell and hear stories around a campfire at all times, still adapting the same approach and emotions to our social and career networking brings our personal brand voice to life.


OMEGA’s Heritage -The only watch when the world is not enough

“In 1899, a British artillery officer got dozens of OMEGA prior to his departure to Africa. He witnessed first hand the physical endurance of the watches in extreme cold and heat with continuous strong rains and sandstorms (from OMEGA website)”.


Their watch worn at the back of the hand adorned with diamonds and rubies in 1929 to innovative watchmaking are the bedrock of OMEGA’s heritage. The prestigious Swiss watchmaker  OMEGA is celebrated for ingenuity in sports timekeeping, the choice of 007 that extricated him numerous times throughout his battles with evils of the world, and notably the OMEGA‘s advocacy on behalf of worthy organizations.

omega-image-3I can write pages on their craftsmanship, precision, mechanism, the horological quality, legacy of innovation or the revolutionary movement in their collections Speedmaster’57’, the world’s most famous chronograph Moonwatch, Planet Ocean 600M perfect for divers, the special commemorative watches such as Olympics time-keeper editions or James Bond’s Seamaster Diver 300M, still their commitment to improve vulnerable situations around the world and their emotional connection to our planet is compelling.


OMEGA‘s partnership with Viva Rio, a non-profit organization that fosters a culture of peace and social inclusion in Brazil is a remarkable undertaking. They support 12 “Social Action” projects to engage, motivate and educate local community by refurbishing, creating workshops or providing the necessary equipments for youth apprentice centres. Thanks to these workshops, the centres train young generation become community correspondents to shed light on complications and difficult situation that their  communities such as favelas live through. Enabling an understanding of helpless situation of young immigrant community of Rio to ease the integration. Expanding after school support and creating a multi media hub to equip and nurture young entrepreneurs.


A portion of the proceeds from the Seamaster Planet Ocean 600M help fund conservation projects in Indonesia. GoodPlanet Foundation and OMEGA  launched a “Time for Planet” a three-year projects to regenerate the ecosystem and bring awareness of challenges the local population face to maintain their natural habitat. The projects focus on restoring the mangroves and preservation of seagrass through participation of local communities. The mangroves are shields between the land and the sea, prevent soil erosion and are the breeding grounds for several marine organisms. Hence, the economic repercussions are significant. The seagrass, the “hotspot” providing habitat for key species and vital to maintain ecosystem functions like flood protection are crucial to prosperity of Indonesian coastal communities.


Besides donating a portion of  De Ville Prestige Orbis to Orbis International and its Flying Eye Hospital to help restore a child’s sight, OMEGA’s partnership with Solar Impulse Project whose team proudly orbited the globe in an airplane powered only by the sun are unsurpassed legacy by OMEGA the Swiss watchmaker.