Tag: #personalbranding

4 Elements To Define your Brand Voice

Everyone has a brand! The impressions, we leave behind, are combinations of how we have reflected our traits and presented ourselves. Done properly, it serves as a compass for personal development, establishes credibility and is instrumental to our success. Personal branding starts with the ability to outline your skills, intellect, strengths and style. It gives you a clear focus using your best elements and what sets you apart. Once defined, you will be able to shape your brand voice.

The very first step is to pen down:

  • Who you are! You can use simple terms to define your attributes, such as:

    cheerful, confident, culturally curious, witty,….  

  • What is your mission another word your brand promise? An example would be:

    “I have a positive outlook, I bring passion and creativity to my work and I am in my element when I help others,…

  • Define guidelines by thinking of what is your brand and what is not:

    Bohemian not conventional; lighthearted not poker-faced; compassionate not indifferent,..

  • Write 5 words that best describes your core values & guiding principles. The important qualities that you live by and they create value and connection. Such as:

    Aspirational, spirited, caring, loyal, honest,…

The exercise gives you a solid foundation to create a coherent brand voice that holds together all your efforts and communication through any medium, to establish your brand.

Now, bringing the brand voice to life has a clear path. Your social media engagements, your style, your interactions are all guided by a set of references that articulates your personality.

 

 

Featured image: artwork by Metis Atash – Crystal Buddas Sculptures

How to foster advocates and loyalists?

Generally, people are more inclined to engage with brands that are truly invested to improve social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to the 2017 Edelman Earned Brand Study: ” fifty-seven percent of consumers around the world will buy or boycott a brand solely because of its position on a social or political issue”. This means that a brand can prompt haters or possibly  harness advocates by manifesting a point of view, taking a political stand or starting a dialogue.

For that reason, tapping into the subconscious of belief-driven audience, fosters loyalists.  On that account, how to connect in a meaningful way?  By creating:

  • Personal and relatable contents
  • Provoking a conversation
  • Activating sustainable solutions
  • Engaging your audience to shape the social movement

Remarkably, each and every referenced approach that offers “empathy”, will be rewarded by consumers.

“People don’t always remember what you say or even what you do, but they always remember how you made them feel.” Maya Angelou

Be mindful and remember that Homo Sapiens appreciate being understood. For that matter, recognize the hurt, the desire, the need or the joy. Get to know your audience, send the message that “you get them” and initiate a memorable bonding. Your platform as an individual, profit or non-profit entity is not solely about growing your brand but how to make a difference.

Consider the shaping elements of a good storytelling as a starting point:

  • What: is the topic, what has happened or will happen: be clear, focused and unveil the matter. Be attentive, the spotlight should be on the issue not on your brand but your shared values.
  • Who: has been affected
  • Why: are you taking a stand: acknowledge the importance of the topic and the impact. Avoid mixed messages. Ask open ended questions.
  • How: can you as a brand and belief-driven audience feed the beast, get involved and have an impact. How to convey your message: contextually or visually based?
  • When: the development speed of a news, an issue or a talking point is critical in your communication
  • Where: does your audience absorb information?

The underlying emotion of empathy rooted in your brand’s voice and taking a position in life, strengthens your authority.  Individuals with great personal branding such as Tony Robbins interact with their audience with stirring personal stories and the ability to understand their feelings. Brands such as Procter & Gamble, UNICEF tackling social issues or J. Crew blog post “How to get (and dress for) the job you want” are all about making life better for others.

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Procter & Gamble’s thought provoking ad called “The Talk”, acknowledges biases and the challenges that black community experience as parents.

Or “thank you Mom, Winter Olympics 2018” video:

Unicef’s campaign, “It’s on all of us to stand up and speak out to #ENDviolence against children. Recognize it. Report it”, deeply disturbs and propels you to act upon.

Personal Brand Storytelling With Videos

How to connect with your online audience in 7 seconds? How do you bring about an emotive response in the cyber space? How the online surfers, viewers or fans will get to experience your feelings, your attributes by reading your “About” page? The moving pictures are the answer.  Whether you are an executive, a consultant, an artist,…  creating video bios will significantly prompt deep and meaningful bonding. Visuals with well structured script are memorable. You have control over the flow of information to illuminate professionalism, inspiration, empathy, creativity or any personal attributes that will assure a favourable connection.

“Your brand is a unique promise of value”. William Arruda

The essential elements in producing compelling video bios for your personal branding:

Script: Create a storyline that is relevant to your profession. Start with your brand attribute, the authentic quality that reveals your character and supports your intention & unique promise.  An example might be that your brand is about helping others succeed as a consultant. Hence, that particular trait in your personal and work behaviour such as enthusiasm should be revealed in your script. Next employ your brand statement and weave a story that embodies your sensibilities, strengths and vulnerabilities. Account your experiences and challenges to toss in an intimate flavour to your content. Suppose you want to be regarded as an influencer, in that case you should give your perspective on a topic. For the most part, remember your written bio will list all your accomplishments however your visual motion should convincingly render abstract feelings apparent.

Visual Appeal:  Check the Basic rules of design, provided by Canva to help you with the shot compositions of places, people and yourself.

The audio: Choosing the right music and narrating your story should be in harmony with your images and your intent. Websites such as: AudioJungle or Freeplay Music allow you to choose the appropriate background music for your video. As for the voice-over, make sure that is clear. Your tone and pace should reinforce the emotions that correspond with important moments or ideas.

Last but not least, emerging technologies such as virtual reality, 360-degree video and augmented reality allow viewers to experience the adventure and visualize your work.  These immersive ways enable you to create notable and emotionally vibrant stories.