Tag: #reputation

DeBeers - Diamond
Technology & Gadgets

The impact of Blockchain Technology on Diamond and Jewellery Industries

Imagine the beauty & the emotional connection to your fine jewellery is supported by conflict-free, fair labour and authenticity. Imagine that, one day, with a click on your cell-phone you can trace from it’s inception to production, the history or the past ownerships. One of the biggest challenges of fine jewellery specifically the diamond industry is the convincing fakes, the swags and the misleading claims.

Resolving these issues requires integration of innovative solutions into the trade such as Blockchain Technology. The transparency and the verification systems provided by this technology, corroborate trust and significantly reduce frauds whether in insurance realm or counterfeits.  By creating immutable records to track and protect the valuable goods through Blockchain Technology, manufacturers and brands set the seal on the authenticity & ethical trade. Ultimately creating a progressive world where everyone is a winner.

The disruptive technology promotes socially fair transactions, prevents compromising reputation, and establishes personal connections between the customer and the brand.  The industry is warming up, leveraging Blockchain Technology to generate value for it’s customers and reduce costs. One of the technology companies, offering solutions underpinned with Blockchain Technology for diamond industry is Everledger. A global start-up creating thumbprints across the supply chain pipeline to protect the ownership, authenticity, reputations and the challenges that bear a heavy cost not only for the owners, insurers, but to all parties involved.

Industry leaders such as Debeers are also investing in new platforms supported by Blockchain Technology to create highly secure database to record the activities throughout the supply chain while making sure that the sensitive data will remain between parties involved in the transaction. Thanks to Blockchain Technology,  the ownership joy of DeBeers refined collections is largely expanded.

DeBeers - ADONIS ROSE CLUSTER RING
DeBeers – ADONIS ROSE CLUSTER RING
DeBeers - SWAN PAVÉ BAND
DeBeers – SWAN PAVÉ BAND
DeBeers - INFINITY BAND 5MM
INFINITY BAND 5MM

 

DE BEERS AURA HEART CUT PENDANT
DE BEERS AURA HEART CUT PENDANT

 

TALISMAN YELLOW GOLD LUCKY COIN BRACELET
TALISMAN YELLOW GOLD LUCKY COIN BRACELET

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reign Sapphire Corp., is another custom and branded jewelry company, that is incorporating Blockchain Technology to authenticate sapphires as a conflict-free and accepts Bitcoin as payment via Bitpay on reignsapphires.com.  They offer Australian sapphires, designed in Beverly Hills with chic and modern aesthetics appealing to millennials.

Reign Sapphires
Baguette Double Ring in Yellow Gold

 

Flexible Stiletto Earrings
Flexible Stiletto Earrings

 

 

 

Amor Ring
Armor Ring
Branding | PR Marketing, Promotion Tips Folder

How To Create Your Personal Brand Statement

Your commitment to your natural talents, your learned skills and your intentions creates your personal branding statement. Specifically, you are responsible for aligning your intentions, and your strengths to communicate your brand. Your approach to craft a statement should not be to classify, state a job description or a goal, but what makes you memorable, solid and competent.

“In my opinion, a good personal brand shouldn’t be the goal; it should be a side-effect of having good goals and acting consistently.” Tim Ferriss

Your personal brand statement shouldn’t be more than two sentences. Start with your personal & professional attributes, make a list and then choose the ones that people recognize you for and more importantly you are able to deliver to the standard of expectations consistently.

Once you narrowed down your list, choose the ones that make you different, bring value to others and solve problems.  Ask yourself questions like:

  • In what way I am different from others?
  • How my perspective in life brings about improvement?
  • How do I perform differently compared to others?
  • Why am I interesting to others?
  • What experience do people feel when they meet me or work with me?
  • How can I help others?
  • What kind of activity engages me for a long time?
  • Why people come to me for help?
  • What makes me stay focused on a task?
  • How do people introduce me?

Recognizing your unique value proposition, allows you to echo your promise. This commitment is your “unique selling proposition”. By leveraging your experiences, your values, your training and skills, you give a different colour to your brand. For the most part, your point of difference is your unique selling proposition. Therefore, developing a concise and clear narrative about your distinct reputation helps you to stand out.

To help you get started, here are few examples of personal brand statements of influencers , retrieved from  twitter bios or other sources:

Richard Branson: “Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr. Yes at !”

Michelle Obama: “Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.”

Oprah Winfrey: “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

Chiara Ferragni: “Love fiercely (and don’t forget to stop along the way to take photos).”