7 Mantras for Success

The more difficult the victory, the greater the happiness in winning. Almost invariably,  the psychological skills used in sports can positively be translated into the business or personal world if adopted with conviction. In many common instances, such as being under pressure, challenged, receiving a reward or being in a competition, the mental skills of … More 7 Mantras for Success

How To Become A Fashion Editor- Interview with Zeina Esmail

Zeina Esmail, an award-winning fashion editor-at-large of Fashion Magazine and stylist to the stars, has a deep understanding of visual communication. Her interpretation of human motivation and needs through her editorial/advertising visual productions offers brands an opportunity for a stronger emotional connection with the consumers. Her recommendations bear in mind the psychological principles that trigger … More How To Become A Fashion Editor- Interview with Zeina Esmail

Find Your Personal Style with Barbara Aleks

First impressions matter! The reality is that the relationship between our appearance and the way we act is noticeably strong. A few years ago, a study carried out by two psychologists, Hajo Adams and Adam Galinsky have shown that attire and the symbolic meaning of it influence wearer’s cognitive processes and coined the term “enclothed cognition”. … More Find Your Personal Style with Barbara Aleks