Accepting all facets of yourself elevates you to a higher level of your being. When you recognize your weaknesses, you shift towards a mindset that thrives from a position of strength. Imagine in a job interview where you are focused on pointing out your best qualities, skill sets, and ambitions, and as soon as the question of listing your weaknesses is raised, you are quick to hush it up. How? Either by changing the subject swiftly or by expressing your enthusiasm to acquire the required skill.
Regardless of which response you choose, you have to realize that self-acceptance is free of any qualification. It happens when you are deeply connected to your true self, and you are aware that your passion, your inadequacies, your resolve, or shortcomings are part of you. Just by spicing up your self-perception with a little bit of encouragement and a mindset keen to learn from mistakes, you will stamp the sign of self-acceptance on your résumé. Without it, your mental state will suffer, and most probably, all the actions taken to improve the side effects will be less helpful.
In particular, if you feel anxious or stressed from a flaw in your character, all kinds of practices to reduce the unwanted emotions will be quick to fade from lack of self-acceptance. All the negative self-talk and thoughts will limit the gray matter in your brain region, which helps control your emotions and stress. The more you feel bad about yourself, more stress signals disrupt your emotional wellbeing.
How to strengthen self-acceptance
- Reframe the negative criticism and change the narrative by refocusing on the positive aspects of yourself.
- Control your state of mind by being self-aware. For instance, when you feel bitter, observe that your focus is evaluating your emotions based on your triggered feelings. This approach is misleading. Move away from how you think and assess the feeling based on your values before you react or retaliate.
- Practice self-transcendence – Lack of self-acceptance is often beyond your conscious control. For example, the intentional process of forgiveness, whether oneself or another, has lots of roundabouts, water puddles, and intersections. The path is confusing since you can either choose the clear road so that you can keep going without wasting time or get to the other jammed packed lane, hampered by the gridlock, and be miserable. The first step is to accept that the two lanes exist side by side. The same acknowledgment should be extended to different facets of your character. In such a situation, self-transcendence is constructive. This positive trait aims to create awareness and unity with oneself, which in turn reduces stress and anxiety.
Taking a step to look inward and rely more on your values rather than identify your being with things outside of yourself reframes your self-perception. For instance, transcendental meditation or connecting at a deeper level by contribution to a venture or a community de-clutters your mind of unnecessary and negative energies. At the heart of all your practices, unity is your guide. Adhering to a higher purpose, confronting your fears, staying positive are the extensive attempts to reach self-acceptance.
Featured image by Durmoosh
People are drawn to the luxury industry for different motives. The traditional luxury ambassadors hold on to the ephemeral feelings driven by the narratives touching on superiority and pride. Then again, the experience hunters are seeking personal connections in the brand’s promise to unleash their dreams. Last but not least, the hip netizens who are fuelling the luxury space are powered by stories and the purpose of the brand. They have leaped over from “what I have” attitude to the sphere of “Being.” More and more, the mindset is about “who I truly am” & “what I stand for.” They want to be rewarded by the legacy, the qualitative experience and most importantly the echo of self-identity.
With this mindset, the brand promise matters more than ever. From everyday luxury such as Starbucks to super premium brand SilverSea Cruise line or ultra high-end brands such as Graff, desires are stimulated by the strength, the reputation and the feelings tied up to the brand promise. Once developed and channeled into multimedia storytelling, the narrative must resonate with the personal branding of the luxury aficionados whether the futurists, rebels, individuality seekers or vanity driven groups. It should evoke an identity aligned with self-perception and aspiration of the customers.
Starbucks brand promise: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
SilverSea brand promise: Silversea’s small luxury ships are designed for those who delight in the thrill of discovery while indulging mind and body in the most lavish surroundings imaginable.
Graff brand promise: “The House of Graff stands for the finest, the rarest and only the very best stones.”
Recounting the brand promise is more than touching off swagger or reality-distortion but skillfully emulating personal achievements, memories, and traits. A compelling narrative taps into the subconscious reveals the not so perfect identities and connects with weird fantasies with no judgment. Interpretation of brand promise through unexpected whimsical campaigns to the unassuming rebellious image is all about keeping it “real.”
Here are some suggestions on how to bring your luxury brand promise to life and connect with the expressions of identities:
- Observe many types of consumption to adapt the content. The how and where your audience garners and shares their personal information.
- Feature desirable qualities even so with an honest portrayal of human behaviours and circumstances. Tiffany, the premier jeweller, designed the window displays of its 5th Avenue, in tribute to New York’s graffiti culture while adding a gutsy attitude insinuating that things can happen in real life.
- Illustrate the concept of “who I am” and “what I stand for.” Luxury fitness brand Equinox voice not only a healthy luxury lifestyle but what gives meaning to life and what succinctly defines their customers.
- Create stories that forge emotional connections and exhibit meaningful outcomes. Rolex “tell a story campaign” features excellence, history, perfection and keeps us engaged by relaying it’s ambassadors experiences and testimonials. Oscar-winning director James Cameron in a press release about the brand’s Academy Awards sponsorship said “A Rolex is not only a beautiful watch and a masterpiece of engineering, it’s very tough. It’s a watch that you can take into any environment and which can stand up to the pressure. So, what you’re saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes.”
- Define the characteristics of your brand and align them with your storytelling. The unapologetic authenticity in the brand’s narrative is appealing and strengthens bonding between the brand and it’s customers. Tom Ford’s Limited Edition F*cking Fabulous fragrance branding, is a perfect example of blunt authenticity of the brand and Tom Ford’s edgy spirit.
Leveraging narrative to construct and associate values to the self-concept of the consumers needs to meet the expectations, perceptions and most importantly it must be consistent with your brand promise.