Tag: #socialmedia

4 Elements To Define your Brand Voice

Everyone has a brand! The impressions, we leave behind, are combinations of how we have reflected our traits and presented ourselves. Done properly, it serves as a compass for personal development, establishes credibility and is instrumental to our success. Personal branding starts with the ability to outline your skills, intellect, strengths and style. It gives you a clear focus using your best elements and what sets you apart. Once defined, you will be able to shape your brand voice.

The very first step is to pen down:

  • Who you are! You can use simple terms to define your attributes, such as:

    cheerful, confident, culturally curious, witty,….  

  • What is your mission another word your brand promise? An example would be:

    “I have a positive outlook, I bring passion and creativity to my work and I am in my element when I help others,…

  • Define guidelines by thinking of what is your brand and what is not:

    Bohemian not conventional; lighthearted not poker-faced; compassionate not indifferent,..

  • Write 5 words that best describes your core values & guiding principles. The important qualities that you live by and they create value and connection. Such as:

    Aspirational, spirited, caring, loyal, honest,…

The exercise gives you a solid foundation to create a coherent brand voice that holds together all your efforts and communication through any medium, to establish your brand.

Now, bringing the brand voice to life has a clear path. Your social media engagements, your style, your interactions are all guided by a set of references that articulates your personality.

 

 

Featured image: artwork by Metis Atash – Crystal Buddas Sculptures

Plan all the way to the end

You are ready to share your talent, your skills or your product with the world, NOW WHAT?

“Experience shows that, if one foresees from far away the designs to be undertaken, one can act with speed when the moment comes to execute them”Cardinal Richelieu 1585-1642

Plan, Plan & Plan. Creating a comprehensive plan will stop your to react emotionally and be in improvisation mode. Rigidity and over-planning are to anticipate crisis and bring clarity to your intentions & objectives. Improvisation leads to faking and ignoring the challenges at hand. A vague plan generates thoughtless actions which in turn  damage your brand identity.

“As water has no constant form, there are in warfare no constant conditions.” Sun Tzu

Adapting to uncertainty & having alternatives are to muster your team and thoroughly specify responsibilities.

Research your market, the competition, analyze, set deadlines,  milestones, coordinate and evaluate. Be rigorous in your end results still be flexible in the content.

“Do the right thing,…”, Sun Tzu

Do remember that an effective public relations plan is not about positive image more about sharing valuable information in the most creative and relevant ways. Authenticity, accuracy and reliability are your guiding lights to plan every step of the way.

“Those who do not use local guides are unable to obtain the advantages of the ground.” Sun Tzu

In the peer-to-peer culture, collaboration with influencers and journalists is important and crucial element of your plan. Partnering to create contents, having designated ambassadors and fathom solutions to better your community would be a powerful strategy.

A winning PR campaign knows its audience, has a concise and persuasive narrative, follows through the plan and is not distracted by outside factors. Be disciplined and communicate repeatedly your key messages. The golden rule for a plan to succeed is to keep the flow of communication with all involved.