Blockchain Technology offers solutions to ensure authenticity & ethical trade. … More The impact of Blockchain Technology on Diamond and Jewellery Industries
Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?