How To Creatively Communicate Your Brand Promise

People are drawn to the luxury industry for different motives. The traditional luxury ambassadors hold on to the ephemeral feelings driven by the narratives touching on superiority and pride. Then again, the experience hunters are seeking personal connections in the brand’s promise to unleash their dreams. Last but not least, the hip netizens who are … More How To Creatively Communicate Your Brand Promise

How To Bring Your Personal Brand Voice To Life?

In a previous blog post, I talked about how to define your personal brand voice and frame recognizable standards to create your brand story. In whatever field, your distinct voice, signature image and style determine your relationship within your circle or group, overall in society at large. Let’s expand our topic to the critical element … More How To Bring Your Personal Brand Voice To Life?

How to foster advocates and loyalists?

Generally, people are more inclined to engage with brands that are truly invested in improving social issues. They establish a meaningful connection when the brand’s voice provokes a conversation, signals ethical standards or involves their audience into cause activism. According to 2017 Edelman Earned Brand Study: ” Fifty-seven percent of consumers around the world will … More How to foster advocates and loyalists?