How To Create Your Personal Brand Statement

Your commitment to your natural talents, your learnt skills and your intentions creates your personal branding statement. Specifically, you are responsible to align your intentions and your strengths to communicate your brand. Your approach to craft a statement should not be to classify, state a job description or a goal, but what makes you memorable, solid and competent.

“In my opinion, a good personal brand shouldn’t be the goal; it should be a side-effect of having good goals and acting consistently.” Tim Ferriss

Your personal brand statement shouldn’t be more than two sentences. Start with your personal & professional attributes, make a list and then choose the ones that people recognize you for and more importantly you are able to consistently deliver to the standard of expectations.

Once you narrowed down your list, choose the ones that make you different, bring value to others and solve problems.  Ask yourself questions like:

  • In what way I am different from others?
  • How my perspective in life brings about improvement?
  • How do I perform differently compared to others?
  • Why am I interesting to others?
  • What experience people feel when they meet me or work with me?
  • How can I help others?
  • What kind of activity engages me for a long time?
  • Why people come to me for help?
  • What makes me stay focused on a task?
  • How do people introduce me?

Recognizing your unique value proposition, allows you to echo your promise. This commitment is your “unique selling proposition”. By leveraging your experiences, your values, your trainings and skills, you give a different colour to your brand. For the most part, your point of difference is your unique selling proposition. Therefore, developing a a concise and clear narrative about your distinct reputation helps your stand out.

To help you get started, here are few examples of personal brand statements of influencers , retrieved from  twitter bios or other sources:

Richard Branson : “Tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes at !”

Michelle Obama: “Girl from the South Side and former First Lady. Wife, mother, dog lover. Always hugger-in-chief.”

Oprah Winfrey: “To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”

Chiara Ferragni: “Love fiercely (and don’t forget to stop along the way to take photos).”

 

 

 

 

 

3 Key Elements Of Brand Storytelling

Why do you need a brand story:

Personal or corporate brand storytelling is about being remembered, motivating favourable action, engaging investors or changing perceptions. Simply, communicating your vision through a story allows your audience to be inspired, gain clarity and act with focus. For instance, in an investor relations meeting, by adapting your strategy to a story, you get rid of the complexity of the data which investors can surely find from other sources or lose focus during a presentation. The same applies in personal branding. Your audience will be motivated to engage and support your goal merely because you have made an impression and they will remember you.  In whatever capacity, your brand story should remove inconsistency and unreliability.

How to improve your brand storytelling:

To get you started, pay attention to the 3 critical elements to create an effective story.

Message/story: Be wary of the decisive factors in particular the order of your narrative, predisposed outlook of your audience, the appeal and whether the account is clear vs suggested. Recognize the emotions of your audience so that you can organize the flow of your story. For instance in an hostile environment, an impartial approach by giving both sides of the issue encourages active listening. Or, if your goal is to change opinion, painting a rosy & speculative picture is boring and slanted. Yet, introducing antagonists specially dark emotions such as fear to more promising sentiments such as hope and compassion gets people behind you.

You: Your audience will start processing your message in view of the fact that you are knowledgeable, trustworthy,  likable such as being a good listener or having a good sense of humour, your poise & neat appearance. Observance of these elements kindles change of perception. Be an expert, know your facts and avoid sluggish tempo when you talk.

Audience: Learn about their primary stance, explore whether they are motivated to accept, their intellectual capacity, their disposition and how much they feel confident about their capabilities. Providing that you are aiming to start an acceptance process and  bring about action. People are more inclined to persuasion when the message is clear and intelligibly simple.

In order to stand out from the crowd, form an identity that helps your audience see your differentiation & your accurate point of view. For the most part, zoom in on the future, be clear as what lies ahead and describe your vision. Just like in stock market, people invest in future rather than in the past.

WHY – Personal Branding

Evolution is about differences, genetic to environmental influences shape who we are and our conduct. The appreciation of our differences and honing our capabilities allows us to formulate our personal brand.

According to Oxford dictionary, branding is: “A particular identity or image regarded as an asset”.

You need a starting point to build that particular asset, the visual image and the verbal identity. Well, the kick off is to find your purpose by asking a simple question:  WHY? The answers are to recognize the underlying reasons by de-constructing your values, attributes and conduct.  Once you are clear about your intentions you start cultivating your uniqueness and formulate your story.

Another ingredient to your personal narrative is authenticity. Once you are clear about your purpose, the blend of ownership and consistency will govern your brand behaviour.

Now, let’s start with polishing your everyday attire. Whether you have liberal political views wearing grungy fashion to laissez-faire capitalism of Haute Couture, you should be comfortable with your choice. Minimizing “decision fatigue” like Steve Jobs and creating a signature style or opting for self-expressing clothing, require well maintained routine.

How you carry yourself is another form of communicating your personal brand. Another  word posture is power. Walking tall conveys confidence. Imagine you are participating in a networking event, walking into the centre of the room with a smile and a frame posture signals that it is safe to engage with you.

The way you interact in social engagements reflects your personal branding. An admired trait is being an active listener as it expands your opportunities to connect and learn, regardless of your point of views. Practice thinking pose such as praying hands, the connotation indicates that you are paying attention.

Where you position yourself in a meeting or in a seated social engagement also speaks of your trait. Try to be as close as possible to the centre of the room where you have maximum exposure.

Start a conversation with light and current events. Topics such as best seller book, travel to product recall are safe and ice breakers. Personal stories too create bonding. Choose few topics from your personal/family life or your professional experiences that you are comfortable sharing with strangers. This way you are helping other individual to be at ease as well as figuring out your message. Keep in mind that turning a negative thought to an uplifting conversation establishes emotional connections and strengthens your personal branding. Here are few questions to help you prepare for social/professional engagements:

  • Your birthplace and where you reside
  • A unique story that describe your schooling, career, or life experience
  • A life changing experience
  • Places you have traveled or plan to visit
  • An interesting fact about your heritage
  • Sport

Last, decide on your voice volume and rhythm of your verbal communication and always close your mouth when you are listening.

 

…/ part 2 of personal branding will be published on Friday October 20, 2017

 

 

 

 

 

 

 

Civic Tourism – El Campo de Cebada

Travel is about transformation, a catalyst to make sense of people’s behaviour and observe the challenges and beauties of our planet. Visiting museums, sightseeing in a double decker bus or tasting the authentic dishes are experiences that we all strive to accomplish when we are travelling. However, our curiosity to get wind of the meaning of life for locals is indulged when we visit the ugly or the unpleasant still the charismatic neighbourhoods. Exploring the local slums & the stomping grounds, cast light on motives that influence political, social or cultural movement that spawn in a community.

El Campo de Cebada, in La Latina quarter, Madrid, is one of those local hangouts, with graffitis, musicians, plays and wave of people moving in and out. It was a sport centre that has been demolished and now is a temporary community space por y para los vecinos – for and by the neighbours”, until the funding for new centre is raised. The confined space is about self expression, camaraderie and joy. The sense of belonging fused with personal identity is in the air, ranging from group of youth playing cards to dancing or music lovers sitting on a rusted chairs to enjoy the local artist to different groups of individuals with different backgrounds drinking, reading or relaxing. They are all merged in this rugged yet vibrant space to enjoy life.

 

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The wisdom to engage the community to solve the collective challenges, foster creative learning and allow the abstract feelings of subjectivity rise between the inhabitants and the street performers and musicians, underlies the purpose of this space.

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It made me wonder whether creating community spaces where the neighbours contribute to its development as a mean of dialogue and healthy activism can encourage respect, responsibility and compassion among the inhabitants?

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Dolceacqua – A medieval village in Italian Riviera

Following the trail of Claude Monet, the picturesque village of Dolceacqua, at the bottom of Nervia Valley, in the Italian region of Liguria is an expressive sight.

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Dolceacqua’s iconic stone footbridge that arches over the Nervia river, dubbed by the master of impressionist, Claude Monet ” jewel of lightness” and the Doria Castle depicted in 1884 is the birth place of powerful Doria Clan who were lord of Genoa in 16th and 17th century. The castle is in ruins however at the top, the restoration has allowed an area for festivals and plays with a panoramic view of the spontaneous nature of Liguria.

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The cobblestone walkways and alleys with twists and loops, the artist shops and the adorable restaurants all air medieval romance and characterize the gentility of the knights of the round table. Among the eateries, “Casa e Bottega”, accentuates the essence of Dolceacqua charm and marvellous cuisine.

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The primary economic activities of the region are olives, production of roses, mimosas, brooms and local speciality wine called “Rossesse”. The wine grape is aromatic and garrigue flavoured, suggesting bushy, wild and fragrant plants.

With every old town and city, there is a story and the legend of Dolceacqua is about women’s emancipation. The tragic love story of Lucrezia and Basso, two lovers who fought against the “Jus Primae Noctis”, which means the newlywed bride should spend her wedding night with the lord of the region.  The story recounts that while Lucrezia and Basso were celebrating their secret marriage, the Marquise’s guards kidnaped her to perform her duty. However, she refused and was imprisoned and left to die in the dungeons of the castle. Basso broke in the castle and forced the Marquis to abolish the law with a knife at his throat. The residents of Dolceacqua celebrate this victory with a sweet pastry called “Michetta” accompanied by “Rossesse di Dolceacqua” wine.

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Teresa Carles – Vegetarian’s Delight

“Eat better, be happier, live longer” 

teresa carles slogan 

Vacations are about having fun and new experiences. The opportunity to explore new ways of life, fresh outlooks and experimenting novel or authentic dishes. Still, tasty healthy meals can be tossed in to this solid time of gourmandism.

Next time you are in Barcelona, treat yourself to Teressa Carles nutritious foods and drinks. With 35 years of experience and author of  several cook books, talented Teresa Carles was influenced by Catalan cuisine and healthy eating.

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She offers variety of tasty and healthy vegetarian plates in “teresa carles” restaurant, a great value for the price in a comfortable setting, as well as in a flexitarian place called “Flax & Kale”.

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The TC’s kale salad, with cherry tomatoes, avocado, mixed sprouts and nori seaweed with their special lime dressing; aubergine cake and seitan burger are highly recommended.

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They also provide nourishing cold pressed juices, smoothies and wellness elixir shots. The brand has also created a healthy fast food restaurant called “Stairway to Health”. A blend of juice bar and healthy eatery, where you can have tacos, burgers, soups and gluten-free bakery.

The “teresa carles” vegetarian restaurant is located in downtown Barcelona, El Raval. A spirited neighbourhood with a dynamic nightlife where you can delight in transcendent activities.

 

Teresa Carles add: 
Jovellanos, 2 | Pelai – Tallers08001 Barcelona, Spain
+34 933 17 18 29

 

Fall/Winter 2017/18 Men’s Jewellery – Pins, Earrings, Cufflinks

Our selection for Fall/Winter 2017/18 jewellery for men continues with pins, earrings and cufflinks. Finding jewellery that has a meaning for you, complement your nice attire and very likely to be conversation starter is about having some poise and being in control. Whether you choose punk, gothic, industry or refined aesthetics, keep in mind that “less is more”. The sartorial elegance of cufflinks to edgy earrings and playful pins,  make sure that your choice in jewellery embodies your desires and asserts your esteem and social fancies.

Cufflinks

Dior – Autumn 2017 Bee Vermeil Cufflinks & Rhodium finish silver cufflinks

Torrini Jewerly –  18K gold diamond Made in Italy  & Sterling silver eagle crest cufflinks- Hand made in Florence Italy

Oh My Got Cufflinks

Pins

Dior – Autumn 2017 Black leather flower brooch & Bee pin badge in rhodium finish sterling silver

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Saint Laurent – Multi design brooches  & Set of five hearts and star shaped pins

 

Earrings

Ambush Nail Earring  & Ambush Cross Earring

 

Raf Simons – Silver hoop earrings W/R balls 

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