Jupilings features emerging & established creatives, enterprising & resourceful individuals through series of interviews. Along the way, it offers useful tips on PR Marketing and it delivers news on latest trends relating to Life&Style, Culture & Art. You’ll also find posts about Technology & Social trends that improve our communities at large.
The new modern luxury roars freedom, flexibility, and eccentricity. The collaboration of stylish streetwear with luxury brands, genderless approach, quirky brand images and the flair of uniqueness rattles the traditions. As our planet moves towards positive partnerships and collaborative sentiments to create flourishing communities, the luxury style is powered by acceptance, inclusion, affiliation, and sustainability.
Undeniably the luxury lifestyle is being emblazoned by street art & fashion, sportswear brands, social and political uncertainties, technology and personal sentiments. The acceptance of this cultural shift, influenced by emerging designers that have been brought up by the influence of Hip Hop and Rap culture and conspicuously merge authenticity with creativity is apparent throughout luxury brands. At the same time, the majority of growth in this particular market is driven by the change in wealth distribution and the shift in consumption of luxury goods by affluent millennials. As for the luxury industry, it’s attempt to be relevant and represent this mindset demands adventurous creativity and savvy business approach.
The zeitgeist of our times values unexpected collaborations and distance itself from flying solo. This particular trend has been successful to motivate the affluent millennials. To engage and consume the intangible image created by luxury life and style is about seduction to the extent that the sense of belonging and acceptance in this particular community is not an option but essential. This idea might appear two-dimensional; however, the underpinning notion of blurring the hierarchy lines between different brands in its way is the language of progress and social inclusion. Distancing from the old styles and introducing fresh attitudes bring brand awareness to a diverse audience.
In 2017, Louis Vuitton’s collaboration with Supreme is undeniably an endorsement of inclusion. Supreme has all the elements of a valuable affiliation due to it’s young demographic, genderless designs and limited editions. Consumers from different realms of taste, behaviours and dress codes where brought together by their shared interest in fashion honouring their differences. Together the two brands created a tribal affiliation and an exclusivity hype resulting in a sold-out experience.
Another good example is the collaboration between the luxury fashion house Gucci and Spanish artist Ignasi Monreal. For the past few years, Gucci has appealed and secured an affiliation to millennials thanks to their design evolution and remarkable online presence. Their narrative illustrates mythical and surreal universes and underlines quality and uniqueness of their brand. The combination is Super Cool!
Having social-conscious values and adopting responsible environmental practices add the desirability quality to the luxury brands. They need to take a principled stand to gain favour among the millennials, the growing segment of the premium consumer market. Cultural diversity, labor practices, philanthropy or environmentally conscious lifestyles foster respect among the customers.
For instance, delving into luxury hotels, the ultra-exclusive Nekupe Sporting Resort & Retreat, built by the American Nicaragua Fund, is an innovative way that offers high-end luxury experience. The ANF, founded by Alfredo and Theresa Pellas, a wealthy family that believes in creating opportunities, self-sufficiency, and dignity for the poorest sectors of the population through the partnership model. They have reforested their 1,300 acres by planting more than 14,000 trees, hoping to restore natural habitat, increase local employment and their income. The ANF has contributed to well being of villages by building homes, creating access to health care, education and water management solutions. An Eco-Friendly resort that offers luxury experience with a clear conscious.
Last but not least, enabling consumers to live a lifestyle true to themselves and being responsible towards community are the pillars of a brand’s authenticity. Successful representation of the authentic perception of your core values to technology savvy consumers involves meaningful digital narratives as well as offering instant gratification through mobile and e-commerce.
Believe in your heart that you’re meant to live a life full of passion, purpose, magic and miracles.”
Living your ideal lifestyle involves how you feed your personality traits and tendencies. Are you nurturing your positive disposition in life or shifting towards negativity? What are your world-views or how do you perceive your self-image? Prior to answering these questions, we must understand that there is a clear distinction between our responses to certain situation which will dictate our moods or emotions and our dispositional affect. Which translates into personality traits. Bear in mind that the intensity of our emotions is directly related to our mentality.
Individuals who have tendencies towards positive attitudes are innovative and creative. They will make better decisions in dealing with important situations or negotiate in a cooperative state of mind. Having an optimistic view is not to be mindless of dangers or uncertainties but to plan efficiently and be willing to be flexible in one’s activities.
There is no influence like the influence of habit
The energy you inject into your mental focus steer your direction in life. To increase the likelihood of achieving your goals, you need to squash the unproductive thoughts and habits. By practicing awareness you can catch the negativity monster and toss it out of your mind. Figuratively speaking create an image of the unwanted thought as the most despicable entity and breathe it out of your system. Or as once a spiritual Master in a Buddhist Temple advised, close your eyes, imagine a divine or a peaceful source that generates red light unto you. Inhale the light through your nose deep into your being and exhale the black smoke out of your mouth. Repeat nine times and then change the colour of the red light to an angelic hue while you continue your breathing exercise.
Replacing habits that impede your progress towards your desired lifestyle can be replaced by vibrant and useful traits. Reminding yourself about the purpose of your endeavour, breaking down the general statement of change in patterns of behaviour to specific and practical actions or conducts, strengthens your efforts to reach your goals.
The Universe is change, our life is what our thoughts make it. Marcus Aurelius
An architect has a vision and a goal. He investigates, sketches, designs, includes details, develops, considers support team and tools, administers and observes the process to completion. Just like an architect, our abstract or concrete hopes and lifestyle are attainable if we consciously attract what we want and positively take part in polishing our behaviours to shine.
Ultimately, progress and self-development is never-ending and that is why life is worth living in Style!
Good communication is not to impress but to discover possibilities, to gain advocates, to improve life for others, to resolve issues, to be heard and most importantly to be understood. Whether the communication is through mass media, face-to-face verbal or non-verbal, the challenge is how to breathe friendly, skilled, knowledge-based and mindful basics into your dialogue.
There are many factors that influence the outcome of our communication still our attitude will determine the course of the interaction. The dynamic approach to cultivate sentiments of compassion, curiosity and remain flexible will support our content and intention. With this view in mind, the pitfalls of communicating across cultures, businesses or interpersonal relations can be avoided by tweaking our style of communication based on the following tips:
From your non-verbal cues such as eye contact, posture, or position of your arms to keep track of the conversation, the critical element is to be attentive. By asking relevant questions, replacing unnecessary conversation fillers like “um”, “er”,… with pause to think and respond are the effective way to engage your listeners and show your interest. Make sure to avoid personal judgements and allow people to finish their sentences.
Empathy is not about agreement, is the ability to pass through emotions, threats and complexities with confidence and awareness. Nurturing our mirror neurons by observing and being mindful of people’s emotional experiences, builds trust and effectively improves your dialogue.
“Ultimately, peace is just not about politics. It’s about attitudes; about a sense of empathy; about breaking down the divisions that we create for ourselves in our own minds and our own hearts that don’t exist in any objective reality, but that we carry with us generation after generation. And I know, because America, we, too, have had to work hard over the decades, slowly, gradually, sometimes painfully, in fits and starts, to keep perfecting our union.”
The first step is to listen empathetically. This means listening with the intention to understand. By doing so, the receiver establishes a positive climate for the speaker to open up. Repeat what has been said with the same words and summarize in you own way to make the speaker aware that you have understood what is the issue or the story. It is a great moment when we stop judging, probing or interpreting someone else’s experiences and motives.
A resilient communication process is an approach to evaluate a situation or crisis by breathing normality to the interaction, validating the negative feelings and focusing on positive course of action. Clearly, spearheading constant optimism is ineffective without use of alternative logic. Broadly speaking, resilience in crisis management is when optimism and a narrative to make sense of the situation serve as the roadmap to develop and maintain a good communication. Importantly, resilience develops when the focus is on the communication process rather than examining individuals or entities to refrain from the unnecessary and unwarranted assumptions.
You ask, what is our aim? I can answer in one word: Victory. Victory at all costs—Victory in spite of all terror—Victory, however long and hard the road may be, for without victory there is no survival.
Resilience depends on confidence and optimism. People do not all react the same way or every situation is dire, still a resilient communication helps to keep things in perspective. The capacity to be realistic, maintaining a positive outlook and developing a narrative to cope with the unwanted situation is called resilience. We should all remember that resilience is an obligation not only to self but to community at large.
Featured Image by: GERRY ELLIS, MINDEN PICTURES – National Geography
Framing the attributes of your brand to appeal to different audiences is tricky. Since, to clarify a complex concept intelligently and crafting a message that is concise and renders an unchallenging perception in the mind of the recipient is a delicate process. Simplifying your brand identity fused with your brand personality and expanding on the narrative for the greatest impact can take various forms. The logo, tagline, Ad slogan, video Ad…, play an instrumental part to gain distinction. That being so, crafting an easy message to understand and compelling to remember is not enough. You should breath life into your statement.
At first, let’s look at the fundamental elements of constructing a brand message:
Clarity: What you do; what are your key benefits
Underline notable brand feature
Supports your unique value
Once the statement is developed, infuse informative, desirable and plausible storylines to expand on your promise. For instance Royal Bank of Canada’s advertising campaign called “Someday” portrays the financial institution as the perfect partner that can support our aspirations. The initiation underlined the achievements and disappointments of Canadians in pursue of their goals and dreams. The campaign touched on “Making someday happen in the community“, the “RBC Home Someday Contest”, (a chance to win $ 25,000 to renovate by submitting a self made video of your request), to producing television and social media commercials. Progressively, the campaign evolved into more emotive and documentary style to support their position.
In addition, their recent campaign “RBC Future Launch” supports their brand position to empower Canadian youth for future jobs. The significant investment in this social cause is to inquire about the issues and create solutions by engaging public and private sectors to prepare youth for the future of work. Again a powerful connection to their brand message, promise and position that provokes action.
Stories are how we connect with each other. Expanding on your brand message with convincing and credible narratives, raises the energy of your brand and transforms words to dynamic experience.
Exercising our talents & sharing our knowledge, unselfishly, to change, bring hope or transform someone’s life is above all, the lasting fulfilment with high dose of ecstasy. Purposely using our gifts to create real and tangible impact in our societies is the ultimate purpose of humanity. Digital artist and photographer, Josh Rossi uses his talents to bring awareness to the real superheroes of our world. With clients such as Warner Bros, Adobe, Nickelodeon, D.C. Comics, and many more major brands, with the help of his wife, Roxana, they transformed children with major illnesses and disabilities into members of the Justice League. The artwork received more than 100 million online views.
The project was created after a Halloween photo shoot of his daughter, Nellee. The digital images illustrate his healthy and enthusiastic little girl as Wonder Woman. The series acted as a catalyst, he was contacted by emotionally inspired parents of critically-ill children around the world, expressing that “their children are the real superheroes”.
Here is my exclusive interview with Josh Rossi to learn about his gifts and talents:
Jupilings – Tell us about yourself and how you got into digital art/photography:
Josh Rossi: When I was a young boy I was obsessed with art. I was born in Florence, Italy where I lived for 7 years. When I hit high school I saw no need to pursue art and so I dropped it and got into other things. After high school I got an internship with a film production company and started getting more into film. When I was 22 I realized that I wasn’t satisfied with what I was doing so I needed a change. I decided that advertising was a lot more exciting and chose to go to Miami Ad School and that’s where my passion for photography came in. At school I had to rely on my own skills to produce print ads and online media. I had to convey a message and I didn’t want to just snap one shot and be done. I wanted to include a lot of different elements that told a story. That’s when I started getting into compositing. I realized that I could actually create the images that were inside my head. I never thought that was possible before. I became literally obsessed with ad photography. I would stay up every night until 2 or 3 studying my favorite photographers. I would study every single detail and try to recreate what I saw. It took me a year and a half before I decided to put my style out there to the public. Once I put my work out there for people to see I got a surprising response. People loved it! I dropped my 9 to 5 job and have been working full time doing what I love ever since. Whenever I create an image I try to think of a story behind it. I want my viewer to get into the picture and imagine a whole scenario. What brings me joy is when I can inspire others to do bigger and greater things. I am based out of Los Angeles and Puerto Rico where I specialize in Commercial and Advertising photography.
Jupilings – What is the fundamental principal in your creations?
Josh Rossi: The image has to have emotion in it before it’s even created. You need to envision it and the emotion behind it.
Jupilings – Are you a digital artist that uses photography to express an idea or a photographer who captures the moment of the idea?
Josh Rossi: Digital artist who uses photography to create my art.
Jupilings – Do you have a preference in camera, software or technology ? & why
Josh Rossi:Photoshop, Sony A7r2. The Sony is mirrorless and it’s easy to carry around. It’s very high quality too and is great for traveling. Photoshop has so many options that it lets me do anything I want with an image.
Jupilings – Which photographer has influenced you most?
Jupilings – What is the secret of being a successful digital artist/photographer?
Josh Rossi: The secret is finding the best inspiration you can, practicing endless hours to perfect a look and keep learning.
Jupilings – What is your favourite subject to capture?
Josh Rossi: I love capturing people and landscapes together.
Jupilings – What does women empowerment mean to you?
Josh Rossi: Woman empowerment means to acknowledge the power and strength that they have. It means to allow them to express those strengths and not be shy to show them.
Jupilings – What are your tips about building a brand name as a digital artist / photographer?
Josh Rossi: To build a brand name you need a specific style that people know you for. Not just a better style but something different and new. People don’t care so much about better, they care about new and different.
Jupilings – What do you do to conquer fear or self doubt:
Josh Rossi: I learn to control my thoughts and push those out. Everyone feels fear but few people know how to manage it and push through the fear when necessary. You can’t listen to the voices in your head that create self doubt. Push them out immediately. The more you let them linger the more self doubt will build within you. No one knows your potential except your own self. How can you conquer the world if you can’t conquer your own mind?
Jupilings – What super power you would like to have ? and why?
Josh Rossi: Ability to change someones life just by deciding to do so.
Jupilings – Which movie you would have liked to be the lead actor:
As humans we love colours! The physical feelings and perceptions such as associations, behaviours, influence, choices, … are all different outcomes produced by colours. They convey our messages, glitter our lives, elicit our emotions. Every year, the world-renowned authority on colour, Pantone Institute choose a colour to illuminate global trends, opinions, developments and sentiments shaping in our societies. This year Ultra Violet – Pantone 18-3838 has been dubbed the colour of the year, suggesting a sentiment of “to the infinity and beyond”. Enigmatic purples symbolic of freethinkers, eccentrics and impactful individuals. It extensibly implied pushing boundaries besides connecting to mysteries of the cosmos. It has also been associated with mindfulness and spiritual practices, used in meditation spaces and in social events to encourage bonding.
Prior to suggestions on how to use colour of the year in your branding and event management, let’s look at why colours play a vital role in our world.
Colour increases the extent to which general public recall a brand by 80% .
93% of consumers place visual appearance and colour above other factors.
85% of consumers place colour as a primary reason for their purchase.
The correlation between the idea of a product or a company to public perception, for the most part, is triggered by colours. They are the most powerful method to design the brand value. Here is an infographic of how businesses communicate their values through language of colours:
In series of studies,Jennifer Aaker, psychologist and Stanford professor, has developed a theoretical framework of the brand personality construct. The research indicates that their are 5 core dimensions to set of human characteristics: Sincerity, Excitement, Competence, Sophistication, and Ruggedness. For example the personality traits associated with Coca Cola are – All American, Real, Cool -, these traits differentiate Coke from it’s competitors such as Pepsi: Hip, Young, Exciting. On that account harmony between the set of human characteristics and the description of the brand, play a role in brand preference.
Notably, to influence engagement, affinity and transform the audience intent, associating colour, strategically, is an element that plays a role in forming the perception of brand personality traits. Having said that, the important factor is that you should not characterize your brand with colour associations but the colours should support the values and traits you want to represent. Grasping the connection between the mindset of the public and the shades attributed onto brand personality dimensions or skillfully elaborating the saturation of colours to accentuate the brand personality traits is of the utmost importance.
How to embrace the colour of the year Ultra Violet in your branding
Ultra Violet conveys luxury, wisdom, magic, spiritual, creative, enigmatic, enterprising, provoking optimism – Relevant and appropriate for brands conveying these values
Significant to a movement – As seen in the past, purple has been used to reflect a cause such as: “the invisible fringe of the rainbow”, penned by a “UltraViolet”, a newsletter for lesbian and gay liberationists, or the Suffragistquote “Purple is the color of loyalty, constancy to purpose, unswerving steadfastness to a cause.” Presently is widely embraced by women empowerment, press for progress,…
More suitable for digital designs versus print
The colour is controversial, some like it some hate it! Using it as an accent promotes the idea or the objective
Innocent to sinful, unrestrained to attentive, humorous to gloomy, flirtatious to modest, Ray Caesar, the acclaimed digital artist, unlocks his state of mind and his power of imagination through playful and witty themes. He chose to undertake one of the most difficult aspects of life by laying bare his painful and unpleasant life experiences, acknowledging his fears, submerging into his desires and fantasies through art. His compelling imagery links the dreamy yet self discovery realities to earthly concerns. He opens up the portals of his multi-layered universe and delves deep into his subconscious and emotional states of being.
Ray Caesar’s self observing depictions, challenge us, shake us and impel us in an unforeseen directions, perhaps to a place where we re-examine our own realities and progressively relate to our world with compassion. As he gracefully and brilliantly indicates:
” My work is about defining myself in my own way and then sharing that as Art….what if we all did that ?, share our unique qualities in an effort to find our commonality.”
Learn about what drives Ray Caesar’s creativity and his intentions, in an exclusive interview with Jupilings:
Tell us about yourself and how you got into art:
Ray Caesar: I grew up in south London in the 1960s in a very dysfunctional and abusive family. I began making pictures as a way to dissociate and cope from a difficult reality. After immigrating to Canada I began working at a children’s hospital in Toronto in the medical art and photography dept and ended up, staying there for 17 years. I had always painted and sculpted but during these years, I began to once again make art as a coping mechanism as the material I dealt with at work was quite overwhelming. I then worked for several years in the film industry doing 3D modeling and animation and from there began making art with digital tools.
Who is your protagonist?
Ray Caesar: She is my alter ego and a way for me to present a side of the fluidity or ambiguity of my gender. As a child I used to behave and dress very much like the figures in my work but any expression of that soon became too dangerous in the volatile family I lived with in the 1960s. It was also unnerving to my father that I used to talk to dolls, and that I insisted they would talk back. Years of therapy has suggested this is a form of dissociative identity disorder but I have some ideas of this myself of a slightly more mystical nature. I am comfortable with the idea that my protagonist is a side of my subconscious identity that I had to hide in a paracosm or inner world in order to survive. Today my images are simply a window into that world that has been growing in my mind for over half a century…an aspect of my psyche of gentleness and femininity and also a way to manage a strange but dangerous inclination that in some way has grown up in a separate world from this one.
What is the fundamental principal in your creations?
Ray Caesar: To explore and heal my own fractured psychology through images by creating my story as if it was a book of pictures. To give the suppressed and partially broken aspect of who I am a physical presentation. I take memory and dissociated emotions and experiences and give them physical form not just in a 2 dimensional picture but as a 3 dimensional virtual environment with a 3 dimensional figure. My protagonist is movable physical doll covered textures of my own skin in virtual rooms and clothing and textures from a variety of memories from my own past. I am writing a story of my life in pictures that evoke feelings I can’t put in words.
You have indicated that your artworks are inspired by your childhood, life experiences and your involvement in Sick Kids Hospital which are the inner force, what about motivation, what is the outside force that compels you to create?
Ray Caesar: To personally see a reflection of who I am. To define myself in my own evolving mind image. We have no control in how others define us …we do have a choice in how we define ourselves and that plays into how we ourselves define others. I didn’t start publicly showing my work for the motivation of profit as I have other skills that could have and did satisfy that need. I certainly don’t do this for motivations of ego as I am extremely shy and uncomfortable making my work public and rarely attend openings and have to force myself to post on social media in fits of agony. For me, my work isn’t Art …it’s a presentation of who I am. A method for self expression so I can see myself presented in a way that expresses how I feel. I make it public as I have learned that showing work in some strange way “completes it” …it makes that image part of the greater whole and by doing that ….. its meaning changes with each person that looks at it in such a way that I am forced to look at it again as if I have never seen it before …that has always been its greatest mystery and surprise to me.
When you are creating a work of art, you are forging an engagement with a situation or an emotion. Do you aspire to drive public awareness to activism, in any stage of your creation?
Ray Caesar: There is no intended dogma in my work or social commentary other than a very personal exploration of who I am and it is a very self indulgent process that I need to do for survival. I think of it like a visual diary and personal emotional guide. My work is simply a self portrait of my own mind and self image. It’s about my own sense of fluid gender and my inability to comprehend who I am and where I fit in a world of polarized views. I believe we each need a mind view or image of who we are as a template to build our actions and progress and evolve in a strange world. Although my work is very self indulgent I do think self exploration leads into how we as a species have to define what it is to be a human being. So much of our problems with race and gender and cultural identity stem from the inability to connect as a species and define our long term goals and aspiration (this absolutely reflects my own problems with dissociation ) ….to take an active role in our own evolution by a series of smaller conscious revolutions that build the template of what a human being is and what it could be and should be. If we define ourselves individually as unique complex individuals with flaws and amazing potential and realize that there has never been another person in all human history just like us and no one has ever had our unique experience…..then that’s how we define others! Not by our physical sex organs or skin pigmentation or where we were born, or what familial religion or organization we belongs to. We are a species of unique individuals that are attempting to define our spiritual and practical goals and that’s something every single one of us share. My work is about defining myself in my own way and then sharing that as Art….what if we all did that ?, share our unique qualities in an effort to find our commonality.
What does women empowerment mean to you?
Ray Caesar: As someone who is fluid gender and who has never really felt entirely male or female and lives in a mind that could be described as ambiguous and hermaphroditic, I am fascinated by recent events in a gradual growing realization of enlightened women and men that patriarchy is fundamentally flawed. I would love to see our species grow beyond a system that is based on self centered fear, power and dominance. It’s time for our species to evolve and acknowledge that we all have masculine and feminine aspects to our subconscious psychology. The balance of Anima and Animus is crucial, not just in the individual, but in the very fabric of human society and the way we choose to govern ourselves and interact in a variety of social levels. In my own attempt to reflect this about myself through my work …it is not lost on me that our own personal struggles reflect the greater struggles of our species and society. The empowerment of women is really a foundation stone in the self realization of what direction we need to travel for the species as a whole that can ultimately benefit the whole. It is evolution in progress and from a personal point of view it is amazing and beautiful to witness. In a hopeful way I see our planet as a fundamentally feminine thing. Earth or Gaia is a living goddess, a tangible deity that exists and is the giver of life. This thin strip of atmosphere is like a womb feeding and nurturing and protecting the fragile life that exists within it. Within her is a sea of conscious awareness of millions of species and She is the the sum of all the consciously aware life on this small blue world. She is a tangible touchable living conscious Goddess and we are destroying her through our primitive patriarchal arrogance, our fear and ignorance and our need for power and dominance. This planet is alive and a living thing! …we are part of this life and not separate from it and our conscious awareness is only part of the sum of existence that lives here, life on this planet is more than just us. We are part of a caring protective matriarchal ecosystem called Earth and dependant on her like a child is of a mother. We cannot exist without her and our species will have to evolve and learn to treasure this Eden before we are expelled from it.
What are your tips about building a brand name as an artist?
Ray Caesar: Make the art you love and explore avenues that excite you and that are fundamentally about you. Realize that your own choices and values create your brand as if it is an expression of your world view. If you make what you love someone else will love it too. Network and find people that have the same passion for art or creation that you do and realize you can’t do this all alone. I work with my wife Jane and my friend and manager Belinda Chun as a kind of team or family. We like to think of all this as a collective of different skills not unlike a fashion house or crew of a ship and we call that “Gallery House”http://galleryhouse.ca/. I make the Art, Jane keeps spreadsheets tracking every single piece and keeps me balanced and Belinda then builds a series of partnerships with galleries and dealers and organizations around the world that become a kind of extended family. It’s no longer a world of just one gallery and one artist splitting everything 50/50. We learn to trust these galleries and they learn to trust us and it all starts to work like a functioning engine that creates work, markets work and puts that work in places that visitors and collectors can view it and experience it online and in real spaces like galleries and art fairs and boardrooms and charitable events. It’s not just about me ..it’s about the different parts of the engine that function in tandem that create something of emotional value from nothing but a concept and a piece of paper and canvas. Dior wasn’t just Christian …it was a house and a company of people who believed in something beautiful and worked together to build something that was more than just a dress…they made that dress a piece of art.
What do you do to conquer fear or self doubt:
Ray Caesar: I don’t as these are valid emotions … I use fear and self doubt in a positive and creative way ..it’s not so much the conquering of a thing ( that’s a patriarchal practice ) but understanding that my feelings can create a choice of actions and that’s what I absolutely love about emotions …they give us choice. If I am afraid of something I acknowledge it and calmly look at my choices and use the negative energy in a creative positive way that creates a positive result. Bravery isn’t the absence of fear or the control of it, but understanding you have a choice of calm contemplative action despite the fear. I think a wonderful thing to learn is that fear can actually create calm when you realise it’s a way for the subconscious to communicate to the conscious mind that makes action. I think of all emotions like a unformed energy that can be modified like a lump of sculptural clay into form …it’s only when we take action and that clay is cast that we will know the result. If I doubt myself that means I need to examine why I am doubting myself and sometimes that doubt is a very useful justified thing and sometimes it is an illusion. I don’t just try and be creative with Art ..I try and be creative with life.
What are you thoughts about the blockchain technology specially in support of digital art? Would you consider using blockchain technology platform to reach global art enthusiasts? What are the problems in the Art Market do you want these platforms to solve?
Ray Caesar: One of the reasons Belinda Chun and I developed a different method of working with galleries is that I had so many problems being paid by previous galleries that sold my work. I have had many problems of my work on consignment not being returned. We now only partner with good trustworthy galleries that work fairly with artists and in doing so we make sure we work fairly with them. Blockchain holds a promise of improving that situation by giving greater clarity of any sale and transfer of work in any gallery in the world and letting everyone involved know when and where it happened. I am also interested in the potential for providence in terms of a digital form of certificate of authenticity that can make providence absolute and travel from collector to collector. Blockchain is sort of like a digital Antiques Roadshow that carries the history of each item along with it and that history becomes part of the fabric of the art itself and can ultimately even increase the value or story of that particular object. As a print maker of a unregulated commodity each piece of an edition is very much like printing currency and in doing so one faces the problems any currency faces. Many years ago I was surprised I had absolutely no control over the price of my work …it developed a price based on demand or more accurately, someone’s guess or gamble of its demand. If I held the price down on my work, dealers bought it all and sold it for a higher price. I learned how market creates the price and value of a limited unregulated edition whether it is a stamp, a dollar bill or a piece of art.
What super power you would like to have ? and why?
Ray Caesar: The ability to become consciously aware of subconscious aspects of my own reality and move towards a greater awareness of not just my own existence but a greater awareness of our species and the multi dimensional universe we live in … it’s a super power I am currently learning to cope with and not like trying to cope with X-ray vision or with the difficulty of wearing a spandex mask and tights and high heels and a troublesome cape that tends to get caught in revolving doors.
Which movie you would have liked to be the leading actor:
Ray Caesar: From childhood I always wanted to be Emma Peel in the old British Avengers TV spy series…I loved her outfits and how she finished each show drinking champagne. She laughed at fear and always took humorous control and action in any difficult situation. She was a spy and secret agent, a lover and a sculptor and was probably one of the first strong independent female characters on television. I have modelled myself on Emma Peel since I first saw her as a child in the 1960s….it’s a bit tricky to get into a leather outfit now and zip it all up but I suppose Diana Rigg has the same problem…. I also think that she was the basis for M in the recent James Bond films …in fact in She was even referred to as Emma and Bond himself almost gave it away when he said he was mistaken when he thought M was a random letter.
What is your life motto?
Ray Caesar:: Pick yourself up ..dust yourself off ..and try again….keep in mind the only way out is through and leave by the same door you came in….also Fibre is good but too much Fibre isn’t so good.
Jupilings features emerging & established creatives, enterprising & resourceful individuals through series of interviews. Along the way, it offers useful tips on PR Marketing and it delivers news on latest trends relating to Life&Style, Culture & Art. You’ll also find posts about Technology & Social trends that improve our communities at large.